Atika Mansfield
New York, NY
Overview
14
14
years of professional experience
Work History
Senior Producer, Experiential
Wasserman
Brooklyn, NY
09.2023 - Current
- Oversaw and managed various diverse activations for Wells Fargo, including the Golf Championship (PGA Tour) - Charlotte, NC, Summer Backyard Concert Series, and Small Business Holiday Pop-Up Shop at Hudson Yards from planning to execution.
- Achieved excellent results in developing, managing, and reconciling project budgets surpassing $650k. Maintained adherence to financial targets through precise budgeting.
- Managed vendor relationships for staging, fabrication, graphics, digital technology, venues, and freelance staff. Developed production schedules, ROS, and enforced deliverable dates.
Freelance Senior Producer, Experiential
Cheil North America | The Event Studio | Gala Prod
09.2022 - 09.2023
- Fenty x Puma: Managed fabrication of Avanti by Rihanna art installation in NYC, overseeing project management, a budget of $250k+, vendors, staffing, and permits.
- Samsung Galaxy: Curated event branding and executed Samsung Unpacked Pop-Up Activation and Jaden Smith + Friends Concert at 837 Samsung. Managed $1.2M+ budget.
- Salesforce WTNY: Managed event production for a Women in Tech Luncheon along with coordinating a VP + IT Leader Dinner. Successfully accomplished the events >$150k.
- WMM Summit: Oversaw the planning, and management of Women Moving Millions Summit, ensuring a seamless experiential production with a budget exceeding $750k.
- Managed live event production including planning, scope, and budget for over 30 events. Clients included Valentino, Paramount Black Rock, Hip-Hop Public Health, and more.
Senior Producer, Corporate Events
imre Communications
New York, NY
01.2021 - 09.2022
- Led the planning and coordination for imre's annual company retreat in Baltimore and online vision meetings. Oversaw all aspects of event management including concept proposal development, site selection via RFP process, budgeting, and production oversight.
- Organized impactful engaging events through all offices to create a vibrant office culture and successfully aligned imre's goals through effective coordination with internal teams.
Executive Producer, Digital Agency
A Creative 8 Production
New York, NY
03.2018 - 04.2020
- Planned production activities for 200+ episodes, resulting in a total of over 1M+ media impressions. Created creative pitches, sourced venues, and developed schedules for taping.
- Handled the creation and management of project budgets, closely monitoring production costs for each episode and season to ensure optimal cost-efficiency.
Special Event Curator, Family Office
Two Trees Management
Brooklyn, NY
02.2016 - 03.2018
- Organized and successfully executed an opening event for Domino Park in Williamsburg, attracting a crowd of over 1500+ attendees and highlighting live celebrity performances.
- Achieved success in planning and executing a variety of special events catering to key stakeholders such as local government officials, fundraisers, and the BQX campaign.
Business Development, Sports & Entertainment
Profit Planners Management
New York, NY
01.2010 - 01.2016
- Demonstrated expertise in identifying potential clients, building strong relationships, and successfully negotiating contracts for musicians and professional athletes; implementing strategies resulting in a 30% profit increase for the Sports & Entertainment division.
Education
Bachelor of Arts - Journalism: Broadcast & Print 2009
Napier University
EdinburghSkills
- Expert in MS Office, Adobe, Slack, Smartsheet, Priava and Mondaycom
- Proven track record in execution, leadership, and management
- Excellent client and partner relationship management skills
- Managing departmental and project-based production budgets
- Producing live events, experiential, activations, and podcast shows
- Balanced creative and technical knowledge of live events
- Expert in managing large-scale events and complex programs
- Thrive in organized chaos and de-deescalation techniques
Affiliations
Multi-talented Senior Experiential Producer with 8+ years of demonstrated expertise in production, curation, strategic planning, leadership and execution of large scale events in music, sports, online media and popular culture. Well-versed in contributing to growth by implementing continuous process improvement, production optimization and strong leadership + interpersonal skills.
Timeline
Senior Producer, Experiential
Wasserman
09.2023 - Current
Freelance Senior Producer, Experiential
Cheil North America | The Event Studio | Gala Prod
09.2022 - 09.2023
Senior Producer, Corporate Events
imre Communications
01.2021 - 09.2022
Executive Producer, Digital Agency
A Creative 8 Production
03.2018 - 04.2020
Special Event Curator, Family Office
Two Trees Management
02.2016 - 03.2018
Business Development, Sports & Entertainment
Profit Planners Management
01.2010 - 01.2016
Bachelor of Arts - Journalism: Broadcast & Print 2009
Napier University
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