Atzin Alavez

• Directed and coordinated marketing activities and policies to promote products and services.
• Analyzed social media campaigns and activities to check their effectiveness and made recommendations for improvement to increase engagement.
• Increased sales by fostering relationships with customers, implementing business strategies and suggesting areas for improvement.
• Coordination with social networks, public relations and other teams to maximizer advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Participate in creation and execution of marketing strategies for opening of new stores.
• Implement internal communication campaigns to improve development and performance of employees and operation.

• Developed innovative marketing and PR strategies and built professional relationships with distributors, customers and commercial partners.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Designed and implemented strategic business plan objectives.
• Conducted market analysis and monitored competitive activity.
• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

• Collaborated closely with clients to better understand entire project scope.
• Authored detailed work plans to meet business priorities and deadlines.

• Developed marketing content in website, promotional materials and advertisements for social media.
• Created targeted social media strategy to connect with existing and new customers through relevant platforms.

• Used consultative sales approach to understand customer needs and recommend relevant offerings.

• Supported creation of brand's identity and development of website.

• Prepared restaurant business plan by reviewing demands, analyzing competitors and developing projections for sales and finances.
• Managed budget implementations, employee reviews, training, schedules and contract negotiations.
• Developed and maintained relationships with customers and suppliers.
• Implemented operational strategies and effectively built customer and employee loyalty.
• Increased customer engagement through social media.
• Created company brand messaging, publicity materials, promotional strategies and commercialization.

• Created content for social media pages to boost institution online presence.
• Responded to comments, posts and questions from various channels of communication and communication crisis management.
• Analyzed trends in social media posts and followers to maximize views and engagement with the audiences.
• Created and distributed blog posts and press releases on social media and traditional news outlets.

• Creation of a good relationship between the newspaper, government institutions, advertising agencies and business partners.
• Built media kits in support of specific strategic initiatives.
• Researched and produced daily news reports.
• Covering events and implemented public relations strategics.
• Sale of advertising space in the newspaper
• Wrote and distributed press releases for clients.

• Achieve individual goals and become part of company's elite sales group.
• Negotiated prices, terms of sales and service agreements.
• Personalized financial advice to clients and closing sales.