AUDREY BEESLEY
Austin
Summary
Brand and marketing strategist with 3+ years of experience growing lifestyle brands through authentic storytelling, experiential marketing, and community-driven campaigns. Skilled in brand strategy, creative direction, content development, partnerships, and paid media, with a proven ability to build engaged audiences and culturally resonant brand experiences. Brings a strong balance of creative instinct and analytical thinking to develop campaigns that deepen customer connection, strengthen brand loyalty, and drive measurable growth across digital and experiential channels
Overview
8
8
years of professional experience
Work History
Brand Strategist and Marketing Lead
Lagom Retreat
Austin, TX
01.2025 - Current
- Brand Launch: Serving as a founding team member, leading brand identity and guest experience strategy from pre-launch through property opening
- Social Growth: Grew digital audience to 21K+ followers and generated 3M+ views through organic content strategy, Meta advertising, and strategic influencer collaborations
- Strategic Partnerships: Build and managed collaborations with creators, brands, media partners, and external growth agencies to expand brand reach, drive audience and reservation growth.
- Hands-On Execution: Took an active, on-the-ground role in bringing the brand to life. Supporting property setup, interior styling, and operational readiness to ensure every guest touchpoint aligned with the brand vision
- Campaign Analytics: Implemented tracking systems for monitoring campaign performance, enabling informed adjustments based on real-time data analysis
Assistant Account Executive
Bond Brand Loyalty
Austin, TX
01.2024 - 01.2025
- Account Management: Executed global email marketing initiatives for Microsoft (Xbox, Copilot, Surface), delivering high-visibility assets within rigorous timelines
- Operational Efficiency: Improved project turnaround times by proactively restructuring task prioritization and workload management across multiple workstreams
- Data Analytics: Authored detailed performance reports, translating campaign data into actionable insights to shape future enterprise CRM strategies
Brand Strategist
TEAEL Partners
Austin, TX
05.2023 - 01.2024
- Brand Refreshes: Led hands-on rebrands for multiple clients, modernizing brand voice, visual identity, and messaging to better connect with new audiences
- Launch Strategy: Partnered closely with leadership to develop and execute go-to-market strategies for new products and emerging brands, blending creative storytelling with targeted growth tactics
- Client & Leadership Collaboration: Worked directly with executive teams to align creative direction, brand design, copywriting, and audience targeting, earning buy-in through clear strategy and performance insights
Social Media & New Business Intern
HCB Health (Advertising & Branding Agency)
Austin, TX
05.2018 - 08.2022
- Content Strategy: Managed agency social channels (Twitter, FB, IG), creating brand-appropriate content and moderating community engagement
- New Business: Supported client acquisition by refining pitch decks, streamlining content flow, and preparing cross-functional teams for presentations
Education
Bachelor of Science - Advertising and Digital Marketing
University of Oklahoma
Norman, OK05.2023
Skills
- Corporate storytelling
- CRM management
- Creative direction
- Content & campaign strategy
- Paid social advertising
- Influencer partnerships
AWARDS & ACCOMPLISHMENTS
Best in Show (Student): Oklahoma Addy Awards, Domestic Violence Prevention Campaign (2024), Gold Addy (Student): Oklahoma Addy Awards, Tide Detergent Campaign (2024), 1st Place: Advertising Campaigns Capstone Competition, Gaylord College (2023), 14th Place: USA National Digital Marketing Competition & Summit (2023)
Timeline
Brand Strategist and Marketing Lead
Lagom Retreat
01.2025 - Current
Assistant Account Executive
Bond Brand Loyalty
01.2024 - 01.2025
Brand Strategist
TEAEL Partners
05.2023 - 01.2024
Social Media & New Business Intern
HCB Health (Advertising & Branding Agency)
05.2018 - 08.2022
Bachelor of Science - Advertising and Digital Marketing
University of Oklahoma