AUDREY NEWELL
Overview
5
5
years of professional experience
Work History
Media Supervisor
VMLY&R
Kansas City, MO
02.2022 - Current
- Produce full funnel, multi-channel media strategies that exceed client and industry benchmarks.
- Streamline operational processes and workflow to increase efficiency of team performance and resource allocation.
- Oversee development, launch and of performance marketing campaigns, monitor and optimize.
- Maintain primary relationship with clients.
Senior Media Manager
VMLY&R
Kansas City , MO
01.2021 - 01.2022
- Managed key media accounts from campaign start to finish including planning, buying, execution and evaluation of campaign performance.
- Oversaw over $15MM budgets, increasing awareness, site conversions and revenue, surpassing all campaign KPIs.
- Prepared RFP responses and onboarded new business.
- Trained and managed new employees building a cohesive and efficient media team.
Media Manager
VMLY&R
Kansas City , MO
07.2019 - 12.2020
- Managed media budgets of over $1MM, increasing cost efficiency and sales with a 200% increase in ROAS Y/Y.
- Developed new business pitches winning and onboarding major new clients to the company.
- Analyzed data and produced weekly, monthly and quarterly performance reports and recommended optimizations.
Client Engagement Associate
Global Prairie
Kansas City , MO
05.2017 - 06.2019
- Negotiated and purchased print and digital advertising space in trade magazines on behalf of several large clients while managing relationships with all serving partners.
- Developed news releases, email campaigns and social media communications designed to promote products, promotions, personnel updates and events.
Education
Bachelor of Arts - Strategic Communication
Texas Christian University
Fort Worth, TX05.2017
Skills
- Channel planning and optimization
- Strategic and critical thinking
- RFP responses and presentations
- Training and mentoring
- Media research and analysis
- Workflow optimization
- Vendor and client relations
- Poised under pressure
Additional Information
Marketing Intern | Global Prairie - 05/2015 - 05/2017
President | National Student Advertising Competition Team - 01/2017 - 05/2017
Timeline
Media Supervisor
VMLY&R
02.2022 - Current
Senior Media Manager
VMLY&R
01.2021 - 01.2022
Media Manager
VMLY&R
07.2019 - 12.2020
Client Engagement Associate
Global Prairie
05.2017 - 06.2019
Bachelor of Arts - Strategic Communication
Texas Christian University