Motivated executive professional with over 25 years in product management including extensive experience in premium product and brand development. I have launched multiple product categories from conception through in store execution.
• Lead the product direction of approximately 1,500 new SKU's a year across all Papyrus product categories: cards, gift wrap, stationery, party goods and desk accessories.
• Work directly with key retailers like Target, Safeway/Albertsons, Kroger, Bed Bath & Beyond, Cost Plus and Whole Foods educating them about the brand, product strategies as well as exclusive design development.
• Lead development of eCommerce assortments resulting in millions of dollars in wholesale orders with prominent online retailers.
• Oversee successful licenses maintaining brand integrity generating over twenty million dollars in gross sales across 7,000 + doors (Star Wars, Mickey, Judith Leiber, Taylor Swift.)
• Drove the conception and launch of 3 new product lines with a focus on the millennial consumer.
• Oversee managers responsible for executing product strategies, assortment plans, planning and maintenance activities.