Austin Bailey

Seattle,WA

Summary

Innovative leader in consumer & shopper insights with over 14 years of experience in turning data into actionable insights that help drive key business decisions. Expert in brand & category tracking, campaign performance measurement, and audience profiling for brands in technology, gaming, entertainment, CPG, food & beverage, and insurance.

Overview

years of professional experience

Work History

Research Director - Technology & Entertainment

YouGov

Seattle, WA

06.2021 - Current

Lead global custom research initiatives for Fortune 500 clients through the project cycle of design, development, data collection, analysis, and reporting. Currently responsible for over $3.5 million in sustained annual revenue.
Spearheaded development of 5 global brand trackers for a leading tech brand's 5 lines of business in smartphones, smartwatches, computers, tablets, and AR/VR headsets - guiding strategic decision making across the company.
Manage client relationships and drive repeat business by acting as a key consultant, partner, and advisor on business objectives.
Manage and mentor teams of junior researchers and oversee communications with programming, panel, and data science departments to ensure projects are delivered on time and at the highest quality standard.

Senior Analyst - Impact Strategy

The Marketing Arm

Dallas, TX

10.2016 - 06.2021

Led primary research efforts across the agency including exploratory research, brand sponsorship impact, and concept testing (messaging, TV commercials / scripts, social media content, in-store POS displays, package design).
Managed all State Farm creative testing to ensure marketing resonated within an appropriate cultural context (DEI).
Served as the central resource for consumer insights and shopper landscape measurement to inform creative strategies.
Developed methodology for profiling target audience mindsets and passions - used agency-wide as the foundation for client engagement strategies (brand messaging, creative, brand partnerships).
Received the “Bust Your Ass for Spring Break Award” in 2019 - an all expenses paid trip anywhere in the world in recognition of dedication and hard work.
Key clients: State Farm, Frito-Lay, Bacardi Limited, Pernod Ricard, Sam’s Club, Nintendo, Nissan, AT&T

Marketing Analytics Consultant

Freelance

Dallas, TX

06.2012 - 10.2016

Consulted on approach for measuring impact of marketing campaigns based on sales data in test and control markets.
Developed media reports analyzing marketing impact across TV, Radio, Print, Direct mail, and OOH.
Agencies: The Marketing Arm, Zimmerman Advertising, Target Data
Key clients: Firehouse Subs, Royal Canin, A.C. Moore, HHGregg, Dallas Morning News

Education

Bachelor of Science - Psychology

Texas A&M University

College Station, TX

05-2012

Skills

Research Methodologies: Brand Tracking, MaxDiff, Key Drivers, Conjoint / Discrete Choice, Segmentation
Data Analysis Tools: SPSS, Excel, Q Research, Tableau, Crunchio
Consumer & Brand Intelligence Tools: MRI-Simmons, YouGov Profiles, YouGov Brand Index, Netbase

Shopper & Retailer Intelligence Tools: Numerator, IRI, Kantar
Reporting Tools: Keynote, PowerPoint, Google slides

Timeline