Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Sarah M. Hawke

Sarah M. Hawke

Strongsville,OH

Summary

Experienced consumer insights and strategy professional with a successful history of talent management and development. Passionate about utilizing data to create compelling narratives that drive business decisions. Demonstrated ability to leverage data to tell a cohesive story that resonates with stakeholders and fuels organizational growth.

Overview

13
13
years of professional experience

Work History

Global Group Strategic Insights Manager

Stanley Black & Decker
12.2022 - Current


  • Oversees and sets strategy for a team responsible for global outdoor power equipment research
  • Leads research for key business partners to tell a cohesive story through data to drive key business decisions

Consumer and Market Insights Manager

MTD Products, Inc.
06.2018 - 12.2022
  • Responsible for the management of the Market and Consumer Insights Department overseeing the team responsible for all research and insights projects
  • Led the team to save over $2.5M annually in research cost through in-house research

Social Media and Public Relations Manager

MTD Products, Inc.
12.2015 - 06.2016
  • Managed the strategy and planning for social media content and PR for the Cub Cadet brand

Consumer Research Associate

MTD Products, Inc.
07.2015 - 12.2015
  • Managed quantitative and qualitative projects through the research panel, including questionnaire writing, programming, analysis, report creation, and presentation of actionable business insights

Consumer Research Associate

Informed Decisions Group, Inc.
10.2014 - 07.2015
  • Assisted in the process of data collection for eye-tracking, shopper intercepts, post-shopper surveys, and data analysis
  • Assisted in the creation of reports in order to provide actionable results to clients

Assistant Store Manager

Abercrombie and Fitch
05.2012 - 06.2015

Managed store employees, created the weekly schedule, and ensured the store consistently met company standards and sales goals

Education

Master of Arts - Consumer/ Industrial-Organization Research

Cleveland State University
Cleveland, Ohio
05-2015

Bachelor of Arts - Psychology

The College of Wooster
Wooster, Ohio
01-2012

Skills

  • Quantitative and Qualitative Research
  • Survey Design and Programming
  • Predictive Analytics
  • Data Reduction and Scaling
  • Conjoint and MaxDiff Analysis
  • Storytelling Through Data
  • Competitive Analysis
  • Market and Consumer Segmentation
  • Brand Health and Tracking
  • Brand Targeting and Architecture
  • Developer of Talent
  • Vendor Management
  • Budget Management

Timeline

Global Group Strategic Insights Manager

Stanley Black & Decker
12.2022 - Current

Consumer and Market Insights Manager

MTD Products, Inc.
06.2018 - 12.2022

Social Media and Public Relations Manager

MTD Products, Inc.
12.2015 - 06.2016

Consumer Research Associate

MTD Products, Inc.
07.2015 - 12.2015

Consumer Research Associate

Informed Decisions Group, Inc.
10.2014 - 07.2015

Assistant Store Manager

Abercrombie and Fitch
05.2012 - 06.2015

Master of Arts - Consumer/ Industrial-Organization Research

Cleveland State University

Bachelor of Arts - Psychology

The College of Wooster
Sarah M. Hawke