Summary
Overview
Work History
Education
Skills
Timeline
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Austin Crouch

Orangevale,CA

Summary

Through my 8+ year experience in the alcohol beverage industry, I am certain the skills & relationships I have developed make me a strong candidate to obtain a senior level position calling on National Chain customers. My competitive work ethic & past achievements within the chains, leaves me excited to take on new challenges. My proficiency in Nielsen & many other consumer data reporting tools will allow me to start fast with the ambition to beat the market.

Overview

9
9
years of professional experience

Work History

Key Account Manager, Regional Chains

Pernod Ricard USA
11.2022 - Current
  • Built and maintained strong client relationships to drive business growth.
  • Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.

Market Manager, General Market On Off Combo

Pernod Ricard USA
04.2021 - 11.2022
  • Owned net sales performance of assigned market.
  • Worked closely with 9 general market combo & DSD sales teams to manage & drive sales across entire portfolio.
  • Managed general market merchandising programs.
  • Managed DSD regional chains with distributor sales managers.
  • Ensured execution of brand standards through rigorous communication and oversight of distributor teams, both dedicated & full book teams, with clear communication and consistency.
  • Owned relationships with large number of key accounts to implement PR USA retail execution standards, e-commerce objectives, and local/national programs.

Market Manager, Chains Execution

Pernod Ricard USA
08.2019 - 04.2021
  • Worked closely with distributor leadership team to execute merchandising standards and priorities on spirits portfolio across 70+ territories.
  • Managed incentive and point of sale budgets to drive execution in Northern CA chains (Safeway, Raley's, Save Mart, Lucky, CVS, Rite Aid, BevMo, Total Wine & More, Target, Walmart, Smart & Final).
  • Demonstrated our "speed to market" initiative by driving planner execution with merchandising team.

Transatlantic Execution Director, Chains

Southern Glazer's Wine & Spirits
04.2017 - 08.2019
  • Main point of contact with third party to drive execution of merchandising, category management and planner strategies for the Transatlantic Division in Northern California.
  • Worked closely with distributor Chain Account Executive team to manage sales forecasts, scan calendar & planner activity.
  • Managed incentive & point of sale budgets to drive merchandising efforts with Golden State merchandising division.

Golden State Chain District Manager

Southern Glazer's Wine & Sprits
04.2016 - 04.2017
  • Managed a team of entry-level sales/merchandising professionals to include oversight of sales and merchandising efforts in large chain grocery store accounts.
  • Worked closely with 30 different suppliers within the Golden State Division to execute retail standards & expectations in 80 accounts across 4 territories.

Full Book Chain Sales Merchandiser

Southern Glazer's Wine And Spirits
01.2015 - 04.2016
  • Built displays and updated pricing and special offers within an assigned territory.
  • Established positive relationships with retail customers.
  • Ensured all company products were properly displayed (Full Book division).
  • Stocked products on shelves, displays, and cold boxes as necessary.

Education

Bachelor of Arts - Communication Studies

California State University - Chico
Chico, CA
12.2014

Skills

  • Sales Program Coordination
  • Market Trend Analysis
  • Relationship Building
  • Sales Quota Management
  • Direct Sales
  • Territory Management
  • Inventory Management
  • Product and Service Promotion
  • Budgeting and Expenditures
  • Customer Service
  • Sales Projections
  • Problem Solving
  • Staff Training and Development
  • Sales Statistics Analysis
  • Detail-Oriented
  • Verbal and Written Communication
  • Brand Development

Timeline

Key Account Manager, Regional Chains

Pernod Ricard USA
11.2022 - Current

Market Manager, General Market On Off Combo

Pernod Ricard USA
04.2021 - 11.2022

Market Manager, Chains Execution

Pernod Ricard USA
08.2019 - 04.2021

Transatlantic Execution Director, Chains

Southern Glazer's Wine & Spirits
04.2017 - 08.2019

Golden State Chain District Manager

Southern Glazer's Wine & Sprits
04.2016 - 04.2017

Full Book Chain Sales Merchandiser

Southern Glazer's Wine And Spirits
01.2015 - 04.2016

Bachelor of Arts - Communication Studies

California State University - Chico

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