AUSTIN LEE
Colorado Springs,CO
Summary
Dynamic marketing professional adept at driving customer engagement through integrated multichannel campaigns. Successfully translates audience behavior and business objectives into impactful marketing strategies, ensuring optimized campaign performance. Skilled in cross-functional collaboration to enhance project execution and deliver measurable results.
Overview
2027
2027
years of professional experience
Work History
Participant Engagement Consultant
T. Rowe Price
2017 - Current
- Developed and executed integrated, multichannel marketing campaigns across digital, email, print, video, and educational channels, enhancing customer engagement and prompting actionable responses.
- Translate business objectives, audience needs, and behavioral insights into targeted marketing strategies and campaign recommendations.
- Analyze campaign performance and customer engagement data to identify trends, measure effectiveness, and optimize future marketing initiatives.
- Collaborated with marketing, creative, digital, analytics, operations, sales, and client-facing teams to execute campaigns from initial strategy through implementation and measurement, ensuring alignment with overall business goals.
- Manage multiple simultaneous marketing initiatives, coordinating timelines, stakeholders, deliverables, approvals, and production requirements.
- Provided strategic marketing consultation and developed targeted content strategies that aligned audience needs, messaging, channels, and calls to action with broader business and campaign objectives, optimizing campaign effectiveness.
- Coordinated the launch and go-to-market strategy for a proprietary investment advice service.
Designer / Sales Account Manager
Kitchen & Bath Ideas
2011 - 2017
- Utilized consultative sales techniques to identify customer needs and develop tailored product and design solutions.
- Recognized opportunities to enhance customer value through targeted product recommendations, solution-based selling, and personalized service.
- Integrated creative design, customer experience, operational requirements, and financial objectives to deliver complex projects successfully.
- Managed the complete customer journey from lead consultation and needs assessment through product selection, design, sale, implementation, and project completion.
Senior Global Benefits Analyst
TeleTech Holdings, Inc.
2010 - 2011
- Managed strategic initiatives and daily operations for employee benefit programs in U.S. and Canadian markets, enhancing program accessibility.
- Developed targeted employee engagement initiatives to boost awareness and understanding of benefit programs among employees.
- Coordinated communications and outreach efforts across diverse locations and employee populations to ensure program visibility.
- Evaluated operational needs and identified opportunities to improve program effectiveness, customer experience, and internal processes.
Client Administration Manager
T. Rowe Price
2007 - 2010
- Managed service delivery and operations across multiple client accounts in a highly regulated, customer-focused environment.
- Identified operational efficiency, customer experience, and service delivery improvement opportunities, enhancing overall client satisfaction.
- Developed and presented strategic recommendations and process improvement proposals, influencing decision-making for internal and client leadership.
- Built strong client relationships through consultative problem-solving and project management, ensuring consistent and quality service delivery.
Education
Digital Marketing Science Certificate -
University of Denver
Denver, CO01-2025
Bachelor of Arts - Applied Communication
University of Colorado - Colorado Springs
Colorado Springs, CO01-2005
Master of Business Administration - Product Marketing
Colorado State University Global
09-2026
Skills
- Marketing strategy
- Multichannel marketing
- Audience targeting
- Campaign analytics
- Customer Journey Mapping
- Content Development
- Project Management
- Stakeholder management
- Cross-Functional Collaboration
MARKETING VALUE PROPOSITION
- Combines marketing strategy, customer engagement, sales, and operational experience
- Experienced in managing campaigns across multiple channels and customer touchpoints
- Uses data and performance insights to evaluate and optimize marketing initiatives
- Strong background in customer journey development and audience-focused marketing
- Experienced managing complex projects involving multiple stakeholders and competing priorities
- Brings both creative marketing capabilities and disciplined operational execution
Timeline
Participant Engagement Consultant
T. Rowe Price
2017 - Current
Designer / Sales Account Manager
Kitchen & Bath Ideas
2011 - 2017
Senior Global Benefits Analyst
TeleTech Holdings, Inc.
2010 - 2011
Client Administration Manager
T. Rowe Price
2007 - 2010
Digital Marketing Science Certificate -
University of Denver
Bachelor of Arts - Applied Communication
University of Colorado - Colorado Springs
Master of Business Administration - Product Marketing
Colorado State University Global