AUSTIN WILLIAMS
Corona,CA
Summary
Results-driven digital media strategist and content producer with expertise in audience growth, social storytelling, and platform-native content strategy. Skilled in understanding digital culture and audience behavior across TikTok, Instagram, and YouTube. Capable of building engaged communities, crafting impactful editorial content, and enhancing brand visibility through innovative digital storytelling.
Overview
10
10
years of professional experience
Work History
Co-owner & Brand Director
Pink Cloud Coffee
Franklin, USA
05.2024 - Current
- Scaled Pink Cloud Coffee from early-stage concept to multi-channel business with diverse retail, wholesale, and event revenue streams.
- Led brand marketing, sales, product development, and growth across retail, wholesale, and event channels.
- Drove wholesale growth by pitching buyers, building relationships, and securing key retail placements across Middle Tennessee.
- Expanded retail presence through partnerships with specialty grocers including Wild & Well, Turnip Truck, Produce Place, and Herban Market.
- Designed and developed core product packaging, including 12 oz retail bags, strengthening shelf presence and brand consistency.
- Executed social media strategy that grew Instagram followers from approximately 100 to over 10,000 organically in six months.
- Produced short-form video content focused on roasting, product launches, and behind-the-scenes storytelling to drive engagement and brand awareness.
- Secured media coverage in regional television and digital outlets, enhancing visibility and customer reach.
Digital Content Creator
Fox TV Stations
Los Angeles, USA
02.2019 - 08.2025
- Developed and executed multi-platform digital content strategies for breaking news, video, and social content across FOX’s national digital network.
- Wrote and produced impactful digital news stories for FOX owned-and-operated stations nationwide, covering viral human-interest stories, elections, health, and breaking news, contributing to peak traffic periods across station platforms.
- Produced digital videos, podcasts, and social content that achieved significant audience engagement across YouTube, Instagram, Facebook, TikTok, and web platforms.
- Helped launch and manage the early growth strategy for LiveNOW from FOX’s TikTok presence, which has since grown into a multi-million follower platform.
- Led platform-native content optimization across TikTok and social channels, utilizing SEO and audience analytics to improve discoverability and engagement.
- Created and launched documentary-style digital series 'Live Now & Then,' emphasizing long-form storytelling, internet culture, and historical features.
Editor/Producer
Snap Inc.
Los Angeles, USA
12.2016 - 01.2019
- Shaped editorial storytelling during Snapchat’s peak growth era, producing mobile-first vertical content for Snapchat Stories, a platform's most widely viewed discovery feature.
- Identified emerging trends, audience behaviors, and viral story formats, creating short-form content that consistently generated significant engagement and viewership across global audiences.
- Curated and transformed user-generated and original footage into fast-paced narratives optimized for retention, shareability, and platform performance.
- Covered major live events including the Oscars, Winter Olympics, and 2018 FIFA World Cup, producing real-time content under rapid production timelines.
- Conducted on-the-ground interviews with celebrities, athletes, and influencers including Dave Chappelle, DJ Khaled, and Kobe Bryant.
- Produced “Snap Me,” an interactive Snapchat series centered around fan-submitted questions and celebrity participation.
- Developed deep expertise in platform-native storytelling, audience psychology, and trend-driven content strategy during the formative years of modern social media publishing.
Production Assistant
Riveting Entertainment
Los Angeles, USA
02.2016 - 02.2017
- Provided hands-on production support for high-profile music videos, managing set operations, logistics, and on-site coordination.
- Contributed to major music video productions for artists including Gucci Mane, Chris Brown, and E-40 by assisting with set operations and production logistics.
- Orchestrated set design, props, and equipment setup to ensure smooth production operations.
- Coordinated location scouting, prop setup, and crowd control for seamless shoot execution.
- Identified and secured visually appealing, logistically feasible locations through targeted scouting.
- Managed crowd control for extras to maintain order and support efficient high-profile shoots.
- Distributed call sheets and enforced health and safety protocols to ensure compliance on set.
Education
High School -
Palisades Charter High School
Los Angeles, CA01-2010
Skills
- Digital Content Strategy
- Audience Development
- Social Media Strategy
- Viral Content Strategy
- Editorial Storytelling
- Platform-Native Content
- SEO Optimization
- Trend Analysis
- Short-Form Video Production
- Video Editing
- Adobe Premiere Pro
- Final Cut Pro
- Script Development
- Copywriting
- Brand Development
- Influencer Partnerships
- Audience Analytics
- Creative Direction
- Cross-Platform Publishing
Timeline
Co-owner & Brand Director
Pink Cloud Coffee
05.2024 - Current
Digital Content Creator
Fox TV Stations
02.2019 - 08.2025
Editor/Producer
Snap Inc.
12.2016 - 01.2019
Production Assistant
Riveting Entertainment
02.2016 - 02.2017
High School -
Palisades Charter High School