Ava Castañeda
Attica,MI
Summary
Psychology graduate and incoming M.S. student in Applied Sport Psychology with a focus on athlete mental performance and high-performance environments. Background in client education and holistic wellness solutions, complemented by hands-on experience in sports psychology and operations. Committed to fostering athlete development through evidence-based strategies and effective communication.
Overview
3
3
years of professional experience
Work History
Health Store Associate & Wellness Coach
Rebekah's Health & Nutrition
Lapeer, Michigan
2025.08 - Current
- Guide customers on nutrition supplements and lifestyle wellness solutions, tailoring recommendations to individual goals.
- Educate customers on holistic approaches to gut health and mental well-being through evidence-based communication.
- Support daily store operations by coordinating product education and managing inventory effectively.
- Assisted in creating educational and promotional materials using Canva for both in-store and digital platforms.
Sports Psychology & Operations Intern
United Shore Professional Baseball League
Utica, Michigan
2025.04 - 2025.05
- Collaborated with league staff to streamline daily team operations, enhancing organizational dynamics understanding.
- Coordinated game day logistics, ensuring seamless execution of multiple events.
- Contributed to performance evaluations by observing player behavior and supporting athlete wellness efforts.
Social Media Content Creator & Barista
The Doghouse Coffee Co.
Lapeer, Michigan
2023.08 - 2025.05
- Drove social media engagement to over 11,000 views, achieving 11x typical rates.
- Collaborated with business ownership to devise content strategies for seasonal campaigns.
- Modeled brand apparel in TikTok and Instagram reels to enhance digital marketing efforts.
- Managed daily café operations, including POS systems and inventory, serving over 200 customers daily.
Education
Master of Science - Applied Sport Psychology (CMPC Certification Pathway)
Northern Michigan University
Marquette, MI2027-01
Bachelor of Arts - Psychology
Oakland University
Rochester, MI2025-05
Skills
- Client Education & Communication
- Performance psychology
- Health & Wellness Support
- Behavior Change & Psychology Fundamentals
- Social Media Strategy (Instagram, TikTok, X)
- Canva & Digital Content Creation
- Sales & Customer Engagement
- Microsoft Office & Google Workspace
Languages
Spanish, Limited Working Proficiency
Training
- Sports Psychology, Resilience & Trauma Capstone, Oakland University, Spring 25
- Statistics in Psychology, Oakland University, Fall 24
- Research Design in Psychology, Oakland University, Fall 24
Honors And Extracurriculars
- President's List, Oakland University, 05/24
- Dean's List, Oakland University, 08/23 - 05/24
- National Honors Society, Lapeer High School, 08/22
Capstone Research Project
Analyzing the Impact of Anxiety on NCAA Baseball Performance, Designed and conducted a mock research study examining how competitive anxiety influences performance among collegiate baseball athletes., Modeled statistical outcomes, created data collection tools, and presented findings to over 50 students and professionals grounded in performance psychology frameworks., Applied in-depth analytical research to athletic scenarios, offering science-backed solutions to boost mental resilience and focus under pressure specializing in baseball.
Timeline
Health Store Associate & Wellness Coach
Rebekah's Health & Nutrition
2025.08 - Current
Sports Psychology & Operations Intern
United Shore Professional Baseball League
2025.04 - 2025.05
Social Media Content Creator & Barista
The Doghouse Coffee Co.
2023.08 - 2025.05
Master of Science - Applied Sport Psychology (CMPC Certification Pathway)
Northern Michigan University
Bachelor of Arts - Psychology
Oakland University