Ava Williams
Boulder,CO
Summary
Community-driven outdoor professional with a focus on specialty retail, field engagement, and account management, driving sales through real-world product knowledge and authentic connection.
Overview
6
6
years of professional experience
Work History
Lead Account Manager
CLEAResult
10.2023 - Current
- Coordinate and execute high-impact engagement efforts that support 150+ contractors in the CO Home Rebate Program.
- Conduct market research to identify and engage strategic partners, expanding program reach and participation
- Analyze operational challenges and provide data-driven insights that improve program performance, streamline workflows, and support long-term sustainability outcomes.
Floor Manager
Neptune Mountaineering
05.2023 - 09.2023
- Increased product awareness and team confidence through trainings on technical gear and merchandising strategies
- Supported sales growth during peak season through strong floor leadership, product expertise, and customer-focused execution
Customer Success Manager
Moment Sales
07.2022 - 05.2023
- Utilized the CRM platform Bloobrids to increase pipeline generation and industry-specific marketing campaigns, increasing business sales by 15%
Sales Lead
Powder 7
10.2022 - 04.2023
- Top-performing sales associate & bootfitter in a high-volume specialty retail environment (~50 customers/day)
- Trained and mentored new sales associates
- Built a repeat customer base through trust, expertise, and a relationship-first sales approach
Program Support Assistant
City and County of Denver - Outdoor Recreation
08.2021 - 07.2022
- Collected and analyzed program data to evaluate KPIs and measure program success for Denver Parks and Recreation. Owned all stages of project lifecycle from inception to delivery, ensuring high customer satisfaction and high outdoor program enrollment.
Recreation Coordinator and Naturalist Guide
Evergreen Lodge
03.2021 - 08.2021
- Leveraged superior interpersonal and sales skills to increase visitor demand for high-value tours by 20%. As an expert in wildlife, ecosystems, biology, and history, I guided private recreation excursions and onsite activities for groups up to twenty.
Researcher
International Water Management Institute
01.2020 - 05.2021
- Coded qualitative data to determine whether water-related adaptation was effective in reducing climate risk. Utilized Excel & NVivo to analyze adaptations to climate-related risks in developing countries.
Education
Bachelor of Science - Human Dimensions of Natural Resources
Colorado State University
Fort Collins, CO01-2019
Skills
- Specialty Outdoor Retail
- Outdoor Programming
- Product Education & Training
- Community Outreach & Engagement
- Sales & Account Management
- Public Speaking
- CRM & Analytics
- Leadership & People Development
Affiliations
Board Member — Alternative Transportation Fee Advisory Board (2019)
- Evaluated and recommended project proposals for CSU’s transportation fund, contributing to the allocation of $250,000 toward campus transportation improvements
Sustainability Intern — Ceiba Foundation (Jan 2020 – April 2020)
- Supported reforestation and agroforestry initiatives in Ecuador
- Planned and delivered environmental education programs for rural communities and schools
Languages
Spanish
Professional Working
Timeline
Lead Account Manager
CLEAResult
10.2023 - Current
Floor Manager
Neptune Mountaineering
05.2023 - 09.2023
Sales Lead
Powder 7
10.2022 - 04.2023
Customer Success Manager
Moment Sales
07.2022 - 05.2023
Program Support Assistant
City and County of Denver - Outdoor Recreation
08.2021 - 07.2022
Recreation Coordinator and Naturalist Guide
Evergreen Lodge
03.2021 - 08.2021
Researcher
International Water Management Institute
01.2020 - 05.2021
Bachelor of Science - Human Dimensions of Natural Resources
Colorado State University