Avery Frankowski
Grayslake,IL
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers. Leading multiple teams at once along with training new employees, and keeping up with sales and reports all at once.
Overview
5
5
years of professional experience
Work History
Social Media Manager
plato’s closet
Algonquin, Illinois
01.2023 - Current
- Developed engaging social media content to enhance brand awareness and customer interaction.
- Managed daily social media posts across multiple platforms to maintain consistent messaging.
- Collaborated with marketing team to align campaigns with seasonal promotions and trends.
- Analyzed social media metrics to refine strategies and improve audience engagement.
- Created visually appealing graphics using design tools for social media campaigns.
- Engaged with followers by responding to comments and messages promptly and professionally.
- Monitored industry trends to inform content creation and stay ahead of competitors.
- Trained junior staff on best practices for social media management and content creation.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Prepared monthly calendar to manage online content across multiple platforms.
- Monitored customer comments on various social media channels and responded in a timely manner.
Regional Manager
Plato’s closet
Libertyville, Illinois
09.2021 - Current
- Managed regional operations for multiple Plato's Closet locations.
- Developed training materials for staff onboarding and development.
- Coordinated inventory management and product assortment strategies.
- Implemented marketing initiatives to enhance local brand visibility.
- Oversaw team performance through regular feedback and coaching sessions.
- Analyzed sales data to inform strategic business decisions.
- Fostered community relationships to drive store engagement and loyalty.
- Led cross-functional teams in executing operational improvements across regions.
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
- Trained staff on product knowledge, customer service techniques, sales strategies.
- Managed regional operations including inventory control, staffing levels, logistics, customer service.
- Identified new business opportunities through market research and industry trends.
- Created and maintained relationships with key customers in the region.
- Analyzed regional financial data to identify areas of growth opportunities.
- Handled human resource concerns and established plans to handle issues consistently and efficiently.
- Monitored team progress towards achievement of goals and objectives set forth by executive management.
Education
Homeschool
Crystal Lake, ILSkills
- Social media strategy
- Content creation
- Analytics interpretation
- Graphic design
- Customer engagement
- Brand management
- Inventory management
- Team leadership
- Market research
- Problem solving
- Effective communication
- Time management
- Training development
- Relationship building
- Business development
- Marketing team collaboration
- Campaign management
- Photo and video editing
- Stock photography
- Branding support
- Influencer collaboration
- Content development
- Excellent multitasking
Timeline
Social Media Manager
plato’s closet
01.2023 - Current
Regional Manager
Plato’s closet
09.2021 - Current
Homeschool