Summary
Overview
Work History
Education
Skills
Websites
LEADERSHIP HIGHLIGHTS
Timeline
Generic

AVERY MACKINNON-BARRY

Hamilton,Canada

Summary

Innovative, results-driven sales leader with 10+ years of experience in high-growth alcohol, retail, and CPG sectors. Expert in building and executing national account strategies, leading cross-functional teams, and driving profitable growth through customer-centric solutions. Proven success in leading transformation initiatives, cultivating senior stakeholder relationships, and mentoring top-performing teams. Collaborative and tenacious, with a strong commercial acumen and a passion for creating lasting impact.

Overview

11
11
years of professional experience

Work History

SENIOR MANAGER, RETAIL OPERATIONS

Arterra Wines Canada
07.2024 - Current
  • Reports to EVP of Sales | Oversees 164 Wine Rack stores nationally
  • - Developed and implemented strategic operating plans across 164 retail locations with a focus on operational excellence, OPEX/CapEx optimization, and EBITDA growth.
  • - Directed the launch of 126 new co-located store builds within major grocery banners (Loblaws, Sobeys, Farm Boy, Metro, Longo's), enhancing chain collaboration and portfolio performance.
  • - Led negotiations and executive-level relationship management with key accounts, grocers, landlords, and government stakeholders.
  • - Delivered $10.6M in cost avoidance and $500K in annual savings within the first 90 days by modernizing retail systems, supply chain processes, and financial modeling.
  • - Championed Retail Modernization through POS system upgrades, fulfillment processes, and real-time inventory capabilities to elevate customer and associate experiences.

FOUNDER

Strategic Business Management Services
01.2022 - Current
  • - Provide operational and fundraising strategy to small businesses and nonprofits, including grant writing, business planning, and sponsorship acquisition.
  • - Secured 53% application success rate vs. national average of 10%, with annual fundraising exceeding $250K.

NATIONAL STRATEGIC SALES MANAGER

Arterra Wines Canada
02.2022 - 07.2024
  • - Managed a $29.7M national sales portfolio across Canada and the U.S., including strategic accounts, distributors, and independent retailers.
  • - Designed and executed long-range plans aligned with corporate and customer strategies—delivering double-digit growth in premium product segments and swing account conversions.
  • - Partnered cross-functionally with Marketing, Demand Planning, Finance, and Category to optimize forecast accuracy, pricing, trade spend, and retail promotions.
  • - Built a national loyalty program across 500+ retail doors, increasing customer retention and engagement.
  • - Coached and developed a team of Supervisors and Sales Reps, fostering a culture of accountability and commercial excellence.

KEY ACCOUNT MANAGER

Arterra Wines Canada
05.2021 - 02.2022
  • - Managed national chain relationships, implementing sales programs and assortment strategies that aligned with banner priorities and corporate growth objectives.

DISTRICT MANAGER

Wine Rack
01.2015 - 01.2021
  • - Oversaw a territory of retail locations, consistently surpassing sales targets and leading training initiatives focused on product knowledge and in-store execution.
  • - Recipient of Wine Rack's Area Manager Leadership Award (2018) and Store Manager Award (2017).

Education

Business Administration - Management Concentration

McMaster University
Hamilton, ON
08.2021

WSET Level 4 Diploma -

George Brown College
London, UK
02.2019

WSET Level 4 Diploma -

George Brown College
Toronto, ON
03.2027

Skills

  • Strategic Account Management Retail Operations Negotiation & Contracts
  • Team Leadership & Coaching Cross-Functional Collaboration P&L Accountability
  • Trade Marketing Financial Acumen Shopper Insights Retail Execution
  • Microsoft Office Suite Salesforce POS & Inventory Platforms

LEADERSHIP HIGHLIGHTS

  • - Finalist, Arterra Presidents Award for values-driven leadership
  • - Founding member, Women's Leadership Network, Arterra Wines Canada
  • - Participant, Diversity, Inclusion & Belonging Council, Arterra
  • - Led launch of Wine Rack's Skip the Dishes/UberEats delivery partnership
  • - Co-developed “Liquid Learning” in-store wine education for retail teams

Timeline

SENIOR MANAGER, RETAIL OPERATIONS

Arterra Wines Canada
07.2024 - Current

NATIONAL STRATEGIC SALES MANAGER

Arterra Wines Canada
02.2022 - 07.2024

FOUNDER

Strategic Business Management Services
01.2022 - Current

KEY ACCOUNT MANAGER

Arterra Wines Canada
05.2021 - 02.2022

DISTRICT MANAGER

Wine Rack
01.2015 - 01.2021

Business Administration - Management Concentration

McMaster University

WSET Level 4 Diploma -

George Brown College

WSET Level 4 Diploma -

George Brown College

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