Dynamic Creative Designer with a proven track record at Amaya Companies, specializing in luxurious fine jewelry. Expert in CAD and effective communication, I drive innovative designs that resonate with market trends, achieving a 25% increase in online sales. My leadership bridges artistry and strategy, ensuring exceptional craftsmanship and brand alignment.
Unique Creative Designer with 20years of hands-on experience working in Fine jewelry
As Creative Head in fine jewelry, I lead the full design journey—from concept development to final production. With a strong eye for aesthetics, deep knowledge of gemstones and metals, and a hands-on approach, I turn ideas into finely crafted, luxurious pieces.
My role bridges art and precision: I oversee original design creation, guide CAD and hand sketch processes, select materials, and work closely with artisans through prototyping and manufacturing. Creative Head – Fine Jewelry
I specialize in bridal and everyday fine jewelry crafted with lab-grown diamonds, combining innovative design with sustainable luxury. As a Creative Head and Merchandiser, I oversee the complete journey—from concept to manufacturing—ensuring each piece aligns with current trends, market demand, and brand vision.
With deep knowledge of CAD, materials, and production, I design collections that blend timeless elegance with modern sensibility. I stay closely attuned to global trends and consumer behavior, especially in North and South America, where my customer base ranges from large chain stores to independent retail boutiques.
My strength lies in creating commercially successful designs without compromising on craftsmanship or storytelling—pieces that speak to emotion, wearability, and evolving values in fine jewelry.
Jewelry Head – Fine & Lab-Grown Diamond Jewelry
As Jewelry Head, I lead the end-to-end development of fine jewelry collections with a strong focus on diamond products within key price categories for retailers. I combine creative vision with market-driven strategy—overseeing design, merchandising, sourcing, and production.
With a deep understanding of the American and South American markets, I work with a wide range of clients, from major retail chains to independent stores. I’ve built a strong wholesale clientele based on targeted price-point offerings, ensuring both volume and value.
In addition, I successfully developed a digital presence, driving a 25% increase in online sales within the first year of launch, aligning product, branding, and customer experience to support business growth.
Jewelry Head | Fine Jewelry & Operations Leader
Launched and led the fine jewelry division, expanding market share and increasing profitability through strategic design, pricing, and merchandising. Oversaw global sourcing and vendor negotiations, ensuring both product excellence and cost efficiency. Directed brand identity and merchandising strategies, driving strong growth in both online and retail sales.
Developed pricing models rooted in trend analysis and market demand. Worked directly with high-net-worth clientele, delivering tailored luxury experiences that reflect deep fine jewelry expertise.