Avian Rossum
Charlotte,NC
Summary
Recent graduate with experience in digital marketing, social media strategy, and content creation. Skilled in campaign planning, audience engagement, and brand storytelling with internship experience supporting university marketing initiatives. Committed to utilizing data-driven insights to inform strategies and boost competitive positioning.
Overview
3
3
years of professional experience
1
1
Certification
Work History
CEO of My Own Business
AVI Agency
Charlotte, NC
04.2023 - Current
- Directed strategic planning initiatives to enhance agency growth and client engagement.
- Implemented operational improvements to streamline project delivery and increase efficiency.
- Fostered collaborative team environment, mentoring staff for professional development and performance enhancement.
- Analyzed market trends to inform service offerings and drive competitive positioning.
- Cultivated relationships with key stakeholders to support business development efforts and partnership opportunities.
Marketing Intern
University of North Carolina at Chapel Hill
Chapel Hill, NC
08.2023 - 05.2024
- Developed and executed social media content strategies to enhance online engagement.
- Assisted in organizing campus events, contributing to promotional materials and logistics.
- Conducted market research to identify trends and target audience preferences.
- Collaborated with team members to create marketing collateral using design software.
- Assisted in creating written, video, and image content for marketing channels.
Education
Bachelor of Arts - New Media Studies
University of North Carolina At Chapel Hill
Chapel Hill, NC05.2024
Skills
- Canva
- Effective decision making
- SEO basics
- Google Analytics
- Meta Business Suite
- Email Marketing
Certification
Currently pursuing Certificates from the University of Pennsylvania
Becoming Entrepreneurial: Purpose, Paths, and Inspiration
AI strategy and Decision Making.
Timeline
Marketing Intern
University of North Carolina at Chapel Hill
08.2023 - 05.2024
CEO of My Own Business
AVI Agency
04.2023 - Current
Bachelor of Arts - New Media Studies
University of North Carolina At Chapel Hill