David Pequeno
San Antonio,TX
Summary
Dynamic Social Media Manager skilled in developing engaging content and leveraging social media tools to drive audience growth. Experience in analyzing performance metrics to refine strategies, ensuring impactful brand communication and community engagement.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Empire Auto Group
San Antonio, Texas
11.2023 - Current
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Developed engaging content for various social media platforms.
- Created and scheduled posts using social media management tools.
- Managed the daily operations of all assigned social media accounts.
- Monitored social media channels to respond to customer interactions and gather feedback for content improvement.
- Engaged with followers to build community and increase brand loyalty.
- Engaged with and responded to online audience through relevant comments.
- Assisted in developing strategies that effectively increased followership and engagement rates.
- Analyzed performance metrics to improve content effectiveness and reach.
- Researched industry trends to refine content strategy and enhance audience targeting.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Identified potential opportunities for collaborations between the company and other organizations.
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
- Assisted in planning promotional events through social media outreach strategies.
- Led social media training sessions for staff to enhance their understanding of best practices and brand voice consistency.
Social Media Manager
FREED TEXAS
San Antonio, Texas
02.2023 - 10.2023
- Developed engaging content for various social media platforms.
- Monitored social media channels for customer interactions and feedback.
- Collaborated with marketing team to align social media campaigns with brand goals.
- Created and scheduled posts using social media management tools.
- Researched industry trends to inform content strategy and audience targeting.
- Engaged with followers to build community and increase brand loyalty.
- Analyzed performance metrics to improve content effectiveness and reach.
- Assisted in planning promotional events through social media outreach strategies.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
Education
High School Diploma -
KAREN WAGNER
5000 NORTH FOSTER ROAD06-2013
Skills
- Social media strategy
- Content creation
- Digital marketing
- Engagement techniques
- Social media tools
- Data analysis
Affiliations
Media Team at Message of Grace Church Since 2022 and current. You can see work on Facebook of Message of Grace Worship Center.
Accomplishments
Recognized by Texas State Representative Josey Garcia for Filmmaking and Documentary work I did in 2025. I have a certificate signed by her from the Texas House of Representatives..
References
Cody Ford -Worthy People CEO/Founder - 210-665-8920
Pastor Xavier Espinosa - Message of Grace Worship Center - 210-663-0717
Jerry Vasquez - Plumbing Business - 210-778-8037
Hector Ginez - Roofing Business Contractor - 210-749-9392
Timeline
Social Media Manager
Empire Auto Group
11.2023 - Current
Social Media Manager
FREED TEXAS
02.2023 - 10.2023
High School Diploma -
KAREN WAGNER