Aya Elidrissi
New York,NY
Summary
Proven track record in driving sales growth and enhancing client relationships, notably at Luxe Furniture. Skilled in negotiation and client management, excel in developing strategic marketing initiatives and conducting market research. Achieved significant business expansion through innovative sales techniques and effective communication, ensuring project success and client satisfaction.
Overview
10
10
years of professional experience
Work History
Marketing & Sales Manager
Continental Industries Group
01.2024 - Current
- Conducted market research to identify trends, opportunities, and competitive landscape insights for informed decision making.
- Achieved consistent revenue growth by directing efforts towards high-opportunity accounts and industries.
- Strengthened company identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency.
- Analyzed period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
- Provided revenue management functional expertise to cluster general managers, leadership teams and market sales leaders.
- Assisted with account diagnostics process and validates conclusions.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Generated and provided accurate and timely results in the form of reports, presentations, etc.
Luxury Furniture Sales Manager
Luxe Furniture
09.2022 - 01.2024
- Increased furniture sales by implementing effective marketing strategies and innovative product displays.
- Provided exceptional customer service, resulting in repeat business and positive customer feedback.
- Collaborated with store team members to create a visually appealing showroom, driving foot traffic and sales.
- Established strong relationships with vendors and negotiated favorable pricing to increase profit margins.
- Analyzed sales data to identify trends and opportunities for growth or improvement within the department.
- Managed daily operations efficiently, including staff scheduling, inventory control, budgeting, and loss prevention measures.
Marketing & Sales Professional
Furniture Direct
05.2020 - 09.2022
- Increased sales revenue by identifying and targeting high-potential markets and customer segments.
- Developed strategic sales plans for driving growth in key market segments, resulting in significant business expansion.
- Built strong relationships with customers through personalized service, enhancing client loyalty and repeat business.
- Collaborated with marketing teams to develop effective promotional materials that resonated with target audiences, generating increased interest and inquiries.
- Conducted comprehensive market research to identify emerging trends, informing product development decisions and positioning strategies.
Catering and Events Manager
Selfemployed
09.2017 - 03.2020
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Hired and trained both permanent and temporary staff members.
- Managed high-quality food preparation and presentation, ensuring consistent client satisfaction.
- Developed comprehensive event proposals that clearly outlined deliverables, timelines, budget requirements based on client input.
- Assisted in developing marketing materials to showcase the company''s catering services to potential clients effectively.
- Promoted catering packages with most profitable outcomes without sacrificing client desires.
- Achieved increased client retention rates by providing exceptional customer service throughout the event planning process.
- Maintained a safe work environment by enforcing proper food handling procedures and adhering to health department regulations.
Banquet Server
Hitlon Hotels & Resorts
01.2015 - 09.2017
- Enhanced customer satisfaction by providing efficient and friendly service during banquet events.
- Ensured timely food delivery by effectively communicating with kitchen staff and coordinating efforts.
- Maintained a clean and organized dining area for optimal guest comfort and enjoyment.
- Assisted in setting up the event space, ensuring proper table arrangements and placement of utensils for seamless guest experience.
Education
Bachelor of Science - Economics
Queens College of The City University of New York
Associate of Science - Engineering Science
Kingsborough Community College of The City University of New York
Skills
Sales Presentations
Marketing Analytics
Event planning proficiency
Budgeting understanding
Customer Relationship Management (CRM)
Team Leadership
Sales Tracking
Customer Service
Marketing Strategy Development
Time Management
Languages
French
Native or Bilingual
Arabic
Native or Bilingual
English
Native or Bilingual
Timeline
Marketing & Sales Manager
Continental Industries Group
01.2024 - Current
Luxury Furniture Sales Manager
Luxe Furniture
09.2022 - 01.2024
Marketing & Sales Professional
Furniture Direct
05.2020 - 09.2022
Catering and Events Manager
Selfemployed
09.2017 - 03.2020
Banquet Server
Hitlon Hotels & Resorts
01.2015 - 09.2017
Bachelor of Science - Economics
Queens College of The City University of New York
Associate of Science - Engineering Science
Kingsborough Community College of The City University of New York
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