Ayla Nichols
Social Media Manager
Biloxi,MS
Summary
Motivated Social Media Manager possessing 3 years expertise in traditional and innovative online platforms, effective content creation and audience engagement techniques. Performance-driven with meticulous analytical and technical skill sets. Seasoned servant leader with strong history of success in leading teams, establishing industry support and working with media professionals. Excellent understanding of market conditions paired with organized nature and good critical thinking skills. Captured AFSA Division 4 annual communications team award 2 times and NCO of the quarter once.
Overview
3
3
years of professional experience
Work History
Social Media Manager
AFSA Chapter 652
Biloxi, MS
05.2020 - 12.2022
- Revamped chapter Instagram, increased followers from 40 to 712 and engagement from 10% to 85%.
- Modernized chapter Facebook, increased followers from 1K to 3.5K and engagement from 25% to 75%.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as giveaways, promotional materials and advertisements for social media.
- Engaged online audiences by placing strong focus community involvement, Airmen mentor ship, and responding to inquiries and comments timely and knowledgeably .
- Identified target audience and key segments through in-depth analysis of engagement trends.
- Set clearly defined goals to drive member/follower retention, chapter awareness and social media traffic.
- Used Canva Pro to create and distribute marketing materials, event advertisement, and member highlights.
- Monitored online presence of to ensure consistently high engagement with users and strengthen community relations.
- Created and facilitated virtual scavenger hunts and contests to retain members and attract new members.
- Managed team of 5 to generate original content, monthly newsletters, manage sharepoint site, and mailing list.
Social Media Manager
Peaceful Creations
Biloxi, MS
06.2021 - Current
- Created PeacefulCreationsShop.com, daily visitation average 40 and time spent on site average 2 minutes.
- Increased customer engagement through social media by 95%.
- Increased profit margins by 100% through maximizing new product introductions with SEO research, keyword development and email campaigns.
- Drove brand awareness 95% by developing email blogs and Facebook and Instagram ads.
- Used Google Analytics, Facebook Manager, and Bing Webmaster to track consumer engagement, website traffic, and draw conclusions about user data.
- Generated, implemented, analyzed and reported social media, email, and online marketing campaign results.
- Developed marketing content such as emails, promotional materials and advertisements for social media.
- Engaged online audiences by placing strong focus on customization and uniqueness of product; and responding to inquiries and comments timely and knowledgeably.
- Identified target market and popular products through in-depth analysis of markets and related trends.
- Achieved search engine optimization (SEO) goals through in-dept keyword research and landing page/product coding.
- Set clearly defined goals to drive customer retention, brand awareness as well as website and social media traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance future marketing campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Education
Bachelor of Science - Cum Laude Interdisciplinary Studies
Liberty University
Lynchburg, VA12.2022
Digital And Tomosynthesis - Mammography
Medical Technology Management Institute
Milwaukee, WI12.2021
Associate of Science - Diagnostic Radiology
Community College of The Air Force
Montgomery, AL01.2019
No Degree - Psychology
American Military University
CharlesTown, WV04.2017
Certificate - Diagnostic Radiology ResidencyProgram
Medical Education And Training Campus
Fort Sam Houston07.2016
Skills
- Networking and relationship building
- Progress monitoring
- Search engine optimization expertise
- Marketing analytics
- Business Development
- Online marketing strategies
- Social Media Management
- Promotion tactics implementation
- Content and digital asset management
- Online presence monitoring
- Strategic planning
- Social media coordination
Timeline
Social Media Manager
Peaceful Creations
06.2021 - Current
Social Media Manager
AFSA Chapter 652
05.2020 - 12.2022
Bachelor of Science - Cum Laude Interdisciplinary Studies
Liberty University
Digital And Tomosynthesis - Mammography
Medical Technology Management Institute
Associate of Science - Diagnostic Radiology
Community College of The Air Force
No Degree - Psychology
American Military University
Certificate - Diagnostic Radiology ResidencyProgram
Medical Education And Training Campus