Brian Roosenberg, MBA
Las Cruces,NM
Summary
- CPG & Field Sales Leader with a proven track record of exceeding budget expectations, developing autonomous sales teams, and consistently driving revenue growth in diverse markets across various industries - Skilled in maximizing both corporate and partner ROI, excelling in building and maintaining long-lasting partnerships that deliver sustainable results -
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Old Hickory Sheds
02.2024 - Current
- Manages dealer network of shed and cabin suppliers
- Prospects new locations and partnerships
- Responsible for new dealer development
- Works with shops to improve quality and efficiency
- Exceeded 1st Year Sales Goals & New Location Targets >25%
District Sales Manager
The Hillman Group
01.2018 - 11.2023
- Responsible for the Store Direct and Wholesale Channel in the West Region
- Supports hardware and home improvement product sales in National Accounts such as Ace Hardware, True Value, Do-It-Best & Key Regional Accounts such as CAL Ranch, Big R, Franklin’s and Foxworth Galbraith
- Accountable for the recruiting, hiring, and development of16 Territory Sales Managers and Sales Assistants
- Coaches Territory Managers on the selling process of New Products and acquiring New or Competitive Accounts
- 2019-2022 Ace Hardware Vendor of the Year
- 2020,2021 True Value Vendor of the Year
- 2022 Mid-States Co-op Vendor of the Year
- FY20, FY21, FY22 President’s Club Qualifier
Market Sales Director
The Scotts Miracle-Gro Company
01.2015 - 10.2018
- Responsible for the retail sales business of Home Depot, Lowes & Walmart in Florida, Puerto Rico & US Virgin Islands
- Coordinated team of19 Full-Time Sales Managers and75+ Part-Time Merchandising Sales Reps
- Collaborated with internal business units: Brand, Marketing, Supply Chain, R&D, Finance, Business Development - to create strategic operating and execution plans for SMG’s big box retail business
- Participated in line reviews, including shelf and floor space negotiations with retail buyers and merchants
- Advised high-potential company talent through training, career development planning and feedback
- Hosted high-profile market visits with SMG and client executives, Brand Directors, Business Development Teams, and Investors
- 2016 Manager of the Year, South Region
- 2015 Rookie of the Year, South Region
Business Development Manager
Asurion
01.2012 - 01.2015
- Managed vendor relations with Walmart, Sam’s Club, Target & Guitar Center
- Provided product warranty guidance to Asurion product managers and client merchants
B2B Sales Representative
Verizon Wireless
01.2011 - 01.2012
- Secured telecommunication contracts between Verizon and small-business clients
- Assisted businesses with networking, database, and wireless tech solutions
Territory Sales Representative
Anheuser-Busch
01.2010 - 01.2011
- Introduced and sold-in new products, packages and promotions to accounts
- Negotiated shelf contracts and promotion schedules with independent retailers
Education
Master of Business Administration - Leadership & Finance
University of Florida
Gainesville, FL05-2017
Bachelor of Science - Business Marketing Major & Economics Minor
The Ohio State University
Columbus, OH06-2009
Skills
- Cross-Functional Collaboration
- Creative Problem Solving
- Market & Competitive Analysis
- Project Management
- Recruiting, Interviewing & Hiring
- Salesforce
- SAP Business
- Strategic Planning
- Account & Territory Management
- Supplier/Vendor Negotiations
- Product Management
- Sales Performance Analysis
- CRM Maintenance
- Microsoft Dynamics
Timeline
Regional Sales Manager
Old Hickory Sheds
02.2024 - Current
District Sales Manager
The Hillman Group
01.2018 - 11.2023
Market Sales Director
The Scotts Miracle-Gro Company
01.2015 - 10.2018
Business Development Manager
Asurion
01.2012 - 01.2015
B2B Sales Representative
Verizon Wireless
01.2011 - 01.2012
Territory Sales Representative
Anheuser-Busch
01.2010 - 01.2011
Master of Business Administration - Leadership & Finance
University of Florida
Bachelor of Science - Business Marketing Major & Economics Minor
The Ohio State University
Similar Profiles
Jasmine GaytanJasmine Gaytan
Salesperson at Old Hickory ShedsSalesperson at Old Hickory Sheds
Na'Kari DouglasNa'Kari Douglas
Collections Specialist at Old Hickory Sheds and BuildingsCollections Specialist at Old Hickory Sheds and Buildings
Samuel TatumSamuel Tatum
Bay Manager at Liberty ShedsBay Manager at Liberty Sheds