Alexandra Likholetova

Program Manager

Google Cloud, Kirkland, Washington | June 2021 - Present

• Administer organic social media program, overseeing an audience of 6 million followers across LinkedIn, Facebook, Twitter, Youtube and Instagram.
• Own the editorial social content calendar and content requests, ensuring alignment with organizational objectives and brand guidelines.
• Collaborate with cross-functional teams and stakeholders to provide tactical guidance, enhance education on strategic content amplification, and launch marketing campaigns.
• Develop and execute social media amplification plans for company announcements.
• Utilize Sprinklr and native metrics for comprehensive digital analytics and metrics reporting, enabling data-driven optimization of content approach and audience engagement.
• Create social amplification plans for various events, awards and announcements.
• Utilize generative AI tools (Jasper and Anyword) to create and review social media copy, improving content quality and consistency while saving time and resources.
• Manage an agency partner for creative initiatives.

• Optimized company LinkedIn and Twitter pages, increasing the visibility of social media content.
• Managed a creative agency vendor for social media initiatives, overseeing production quality and timelines.
• Oversaw development of global social media campaigns launched across 17 markets.
• Created monthly, quarterly, and yearly reports using Sprinklr and Google Analytics metrics to track KPIs and achieve long-term performance goals.
• Led a microinfluencer program on Twitter, partnering with 2 industry thought leaders to expand brand reach.

• Acted as an audience expert for company product pages.
• Managed Microsoft Outlook, Yammer, and Office Insider social media channels on Twitter and Facebook.
• Monitored conversations across brand social media channels, responding to mentions and escalating technical support requests in real-time.
• Collaborated with marketing stakeholders to execute Brand social media strategy.
• Researched trending topics and community needs using Sprinklr's Listening tool to inform content strategy.
• Worked with product marketing teams to ensure social media content accurately reflected product messaging and positioning.