Maureen E. Saurino

Helped create and maintain the HT preschool Instagram and Facebook page. Update and include new content and images when necessary.

Plan and support fundraising efforts with back to school events .

• Develop and approve all co-op spend advertising including national print advertising campaign ads, digital and social media, catalogs, and collateral materials
• Partner with Coach Corporate to manage national trade show budgets, develop concepts, create production and execute the visual styling for NY showroom
• Work with Coach corporate Architecture team, Licensing, and Visual Merchandising in a fixture rollout program ensuring proprietary Coach Footwear environments through designated real estate and shop in shops
• Work with sales team, creative, and field team to implement special event programs, presentations for in-store events, press events, and vendor seminars
• Produce and implement seasonal marketing plans and materials such as Product Knowledge decks and Visual Merchandising Guidelines to educate field employees and sales associates on new products and marketing strategies.
• Execute the launch of Coach Footwear Internationally; manage marketing and brand initiatives across 14 countries.

• Prepared and wrote merchandising and marketing directives to be carried out by field team and selling specialists
• Assisted Vice President of Marketing in merchandise selection and styling of NYC wholesale flagships
• Researched distribution and fulfillment of seasonal prop packages and all promotional materials including in-store collateral
• Executed in-store events in relation to new store openings and promotional programs
• Monitored all dot com partners ensuring all style and product content was accurate, while approving final web imagery
• Successfully partnered in the launch of Lauren Active and Lauren Jeans Company brands collaborating on initiatives to ensure a premier position in the market
• Oversaw and managed two Marketing Coordinators.

• Organized and executed fashion shows and in-store events with retail department stores and magazine partners
• Scheduled and positioned newspaper and magazine advertising layout throughout the country
• Conducted market appointments with editors, stylists, and publicists regarding sample requests
• Assisted Vice President of Marketing in fashion styling and visual merchandising of NY showroom
• Oversaw all stages of printing direct mail pieces such as mailers, look books, and invitations
• Tracked and monitored $3 million advertising co-op budget
• Coordinated pre and postproduction of national advertising campaign photo shoots.

• Created and wrote merchandising proposals for sales staff
• Developed added value programs for clients
• Researched and planned venues related to special events and premium distribution.