Pauline Clayton
Columbia,MO
Summary
Enthusiastic and highly motivated Public Relations professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences. Astute in utilizing metrics to monitor campaign results.
Overview
2
2
years of professional experience
Work History
Public Relations Associate Intern
Lents Mazur & Associates
St Louis, MO
05.2024 - Current
- Developed press releases, media advisories, and other communications materials.
- Conducted market research to identify target audiences and develop public relations plans accordingly.
- Coordinated various public relations activities such as press conferences, media events, interviews, and photo shoots.
- Crafted engaging content for a variety of marketing materials including press releases, articles, and newsletters.
- Organized a database of contacts from various sources, including the media and industry professionals, to support future campaigns.
Marketing Assistant
Campus Activities Programing Board
Columbia, Missouri
11.2023 - Current
- Organized, promoted, and executed events for the students of the University of Missouri
- Proficiency in developing comprehensive marketing strategies tailored to target audiences and event objectives
- Ability to create compelling content including event invitations, promotional materials, blog posts, and social media content
- Developing and implementing plans and production schedules for events
- Monitor event activities to confirm compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
Media Lab Project Assistant
University of Missouri - Digital Media & Innovation Lab
Columbia, Missouri
10.2022 - Current
- Helped advance labs projects with Adobe Cloud abilities
- Assisted students with questions and helped troubleshoot equipment problems
- Assisted in marketing the lab to students
- Helped create a Digital Literacy program for students, that upon completion would lead to a certificate.
Social Media Marketing Manager
Gray West LLC - Kimo's Kreme Donuts
Aspen, Colorado
10.2023 - 04.2024
- Responsible for marketing media assets through promotions and events with new and innovative marketing methods
- Oversee company's interactions with the public by implementing social media platforms' content strategies
- Managed all of the company's social media accounts
- Drafted high-quality content (copywriting, graphics, videos, etc.) well as conduct a plan on marketing the content.
Digital Producer
KOMU-TV
Columbia, Missouri
04.2023 - 02.2024
- Managed social media accounts as well as keep them updated with content
- Worked with reporters to prepare for live newscasts
- Wrote and updated web stories
- Created and scheduled push notifications for KOMU app.
Music Staff Member
KCOU
Columbia, Missouri
01.2022 - 02.2024
- Curated music playlists to be aired
- Hosted music shows
- Operated sound and radio equipment.
Education
Journalism - Strategic Communications -
University of Missouri
05.2025
Skills
- Crisis Problem Solving Skills/Communications
- Media Operations Knowledge
- Effective communication skills
- Time Management
- AP Style/ Press Release Writing
- Project & Campaign Management
- Social Media Marketing
- Writing and research/fact checking
- Advertising/Marketing
- Fluent in English, Spanish, and French
- Proficient in Microsoft Office, Google Workspace, and Adobe Creative Suite,ability to adapt to new software practices
Timeline
Public Relations Associate Intern
Lents Mazur & Associates
05.2024 - Current
Marketing Assistant
Campus Activities Programing Board
11.2023 - Current
Social Media Marketing Manager
Gray West LLC - Kimo's Kreme Donuts
10.2023 - 04.2024
Digital Producer
KOMU-TV
04.2023 - 02.2024
Media Lab Project Assistant
University of Missouri - Digital Media & Innovation Lab
10.2022 - Current
Music Staff Member
KCOU
01.2022 - 02.2024
Journalism - Strategic Communications -
University of Missouri
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