Babatunde Afolabi
Lead Creative Strategist
Los Angeles,CA
Overview
4
4
years of professional experience
Work History
Digital Marketing & Creative Strategy Lead
Prema Creative Co.
05.2023 - Current
- Launched successful digital marketing campaigns that achieved goals for increased website traffic and social media engagement.
- Oversaw preparation of marketing copy, images, videos, and other collateral for clients.
- Contributed to securing the 4th highest-ranking advertisement in the fashion category on TikTok.
Creative Strategist
University Of Southern California,Athletics
05.2022 - 06.2023
- Employed Premier Pro and After Effects to create stunning visuals and transitions.
- Conceived, crafted, and executed creative video edits to captivate target audiences and accomplish project objectives.
- Collaborated with social media department to develop content and brand strategy for various athletic teams.
Digital Marketing Executive
Aegis Hedging Solutions
08.2020 - 06.2021
- Oversaw email marketing campaigns and managed customer relations using HubSpot.
- Implemented SEO tools like Semrush to develop analysis of our performance against competitors.
- Aided in company public relations by successfully landing earned media opportunities.
Education
Master of Arts - Public Relations, Advertising, And Applied Communication
University of Southern California
Los Angeles, CA 05.2001 -
Bachelor of Arts - Marketing
Michigan State University
East Lansing, MI 05.2001 -
Skills
Photography
Timeline
Digital Marketing & Creative Strategy Lead
Prema Creative Co.
05.2023 - Current
Creative Strategist
University Of Southern California,Athletics
05.2022 - 06.2023
Digital Marketing Executive
Aegis Hedging Solutions
08.2020 - 06.2021
Master of Arts - Public Relations, Advertising, And Applied Communication
University of Southern California
05.2001 -
Bachelor of Arts - Marketing
Michigan State University
05.2001 -