Babatunde Afolabi
Lead Creative Strategist
Los Angeles,CA
Overview
4
4
years of professional experience
Work History
Digital Marketing & Creative Strategy Lead
Prema Creative Co.
05.2023 - Current
- Launched successful digital marketing campaigns that achieved goals for increased website traffic and social media engagement.
- Oversaw preparation of marketing copy, images, videos, and other collateral for clients.
- Contributed to securing the 4th highest-ranking advertisement in the fashion category on TikTok.
Creative Strategist
University Of Southern California,Athletics
05.2022 - 06.2023
- Employed Premier Pro and After Effects to create stunning visuals and transitions.
- Conceived, crafted, and executed creative video edits to captivate target audiences and accomplish project objectives.
- Collaborated with social media department to develop content and brand strategy for various athletic teams.
Digital Marketing Executive
Aegis Hedging Solutions
08.2020 - 06.2021
- Oversaw email marketing campaigns and managed customer relations using HubSpot.
- Implemented SEO tools like Semrush to develop analysis of our performance against competitors.
- Aided in company public relations by successfully landing earned media opportunities.
Education
Master of Arts - Public Relations, Advertising, And Applied Communication
University of Southern California
Los Angeles, CA 05.2001 -
Bachelor of Arts - Marketing
Michigan State University
East Lansing, MI 05.2001 -
Skills
Photography
Video Editing
Graphic design
Email Marketing
Social Media Management
Content Creation
Copywriting
Search Engine Optimization
Digital Marketing
Media relations
Branding
Advertising Strategy
Creative Strategy
Adobe Creative Suite
Timeline
Digital Marketing & Creative Strategy Lead
Prema Creative Co.
05.2023 - Current
Creative Strategist
University Of Southern California,Athletics
05.2022 - 06.2023
Digital Marketing Executive
Aegis Hedging Solutions
08.2020 - 06.2021
Master of Arts - Public Relations, Advertising, And Applied Communication
University of Southern California
05.2001 -
Bachelor of Arts - Marketing
Michigan State University
05.2001 -