Bailee Larrieu

• Leading High Performing Teams: defining organizational structure and implementing performance management frameworks that drove accountability, and supported individual career growth plans. Scaled a product development organization from 2 to 50 in less than 4 years.
• Strategic Growth & Commercial Impact: Key executive leading product development and creation functions in a period of rapid business expansion, contributing directly to a company that grew from 70 million to 1.3 billion from 2020-2024.
• Go to Market Excellence: Helped author and implement a robust Go to Market process, optimizing the end-to-end process and integrating product creation into a global calendar.
• Product Creation Methodologies: Developed and managed agile product creation calendars using key consumer insights and data learnings to optimize development timelines and prioritize market needs.
• Global Sourcing Partnership: Partnered with sourcing to drive strategy and capability for a diverse portfolio of factories around the globe; drove and supported country of origin diversification initiatives, including near shoring.

• Product Operations & Execution: Built, scaled and evolved Project Management as a formal organization, with a strategic seat at the roadmap table, demonstrating ownership over the entire product lifecycle.
• Data Strategy & Governance: Drove implementation and integration of a new PLM system; Launched product data as a formal function with governance, Bill of Materials (BOM) and SKU ownership to improve product traceability, decision-making, and downstream data quality-critical experience for managing high-volume data/code complexity.

·Organization Foundation & Scale: Founded and scaled Product Development as a function starting with the Color, Material Finish department into an industry leading organization; established process and fundamentals to scale our product from 4 colorways to thousands in less than 4 years.

·Global Consumer Facing Strategy: Built, scaled and revolutionized the Packaging strategy and organization from protecting the product to an award-winning marketing to the consumer; prioritized execution of aggressive sustainability initiatives.

·Portfolio Management: Managed and executed a broad product portfolio of NPD initiatives, multiple channels of creation and thousands of SKUs.User Needs & Requirements: Established methodologies for defining user experience and needs on physical products and translating those into formal design and engineering specifications.

• Engineering Leadership: Hired, built, and scaled a robust Design Engineering team capable of delivering approximately 100 new products concurrently for multiple business units.
• Process Definition: Defined and operationalized repeatable product development processes (stage-gate, launch readiness, design transfer) to increase development velocity.Product Operations & Execution: Built, scaled and evolved Project Management as a formal organization, with a strategic seat at the roadmap table, demonstrating ownership over the entire product lifecycle.

• User Needs & Requirements: Established methodologies for defining user experience and needs on physical products and translating those into formal design and engineering specifications.
• Engineering Leadership: Hired, built, and scaled a robust Design Engineering team capable of delivering approximately 100 new products concurrently for multiple business units.
• Process Definition: Defined and operationalized repeatable product development processes (stage-gate, launch readiness, design transfer) to increase development velocity.

• NPI & Operations: Led a team of Engineers supporting New Product Introduction (NPI), engineering, testing on current products, global production, and facility maintenance in a fast-paced, startup environment.

• Integrated Product Development: Led a multidisciplined engineering organization, including the process of interfacing with software engineering teams to integrate user-driven digital features into fitness equipment.