Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Internships And Volunteer Work
Timeline
Generic

Bailey Alvarado

Houston,TX

Summary

Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy. Engaging storyteller with award-winning history in photojournalism and content development. Develops vision and achieves objectives through execution of integrated plans.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Social Media Coordinator

The Orlando Salon
11.2024 - Current

Increased salon's social media engagement by creating compelling content and executing strategic campaigns.

Created engaging posts and stories that fostered customer interaction and strengthened brand loyalty.

Analyzed metrics to refine strategies, achieving consistent growth in online presence.

Coordinated with teams to align brand messaging and promotional efforts.

Incorporated feedback to improve content quality, leading to heightened audience satisfaction.

Social Media Specialist

Freelance
01.2023 - Current

Develops engaging social media strategies through trend analysis for consistent brand messaging.

Crafts captivating captions and content, driving measurable audience interaction.

Manages diverse platforms, ensuring audience engagement and brand coherence.

Coordinates collaborations with influencers and partners to broaden reach and foster engagement.

Utilises social listening tools to pinpoint trends, driving measurable improvements in campaign outcomes.

Introduced fresh visual concepts and interactive content, streamlining processes to enhance audience interaction.

Optimised ad spend and refined targeting strategies, achieving significant ROI and fostering community growth.

Developed forward-thinking digital campaigns and refined messaging to foster brand affinity and enhance market presence.

Extern

Beats By Dre
07.2024 - 08.2025

Analyzed Beats by Dr. Dre's brand positioning, explored Gen Z trends, and conducted sentiment analysis to create data-driven solutions that strengthened connection with Gen Z.

Solo Buyer

Buffalo Exchange
04.2022 - 05.2024

Curated inventory for Buffalo Exchange by leveraging knowledge of media and fashion trends to align with customer preferences.

Conducted comprehensive research to inform inventory selection and enhance market relevance.

Engaged clients through exceptional customer service, enhancing overall shopping experience.

Led teamwork initiatives that fostered collaboration and improved quality of project outcomes.

Specialty Sales Associate: Style

Target Co.
01.2017 - 12.2022

Provided exceptional customer service while fostering collaboration within team to enhance customer satisfaction.

Streamlined backroom operations by efficiently unloading freight and stocking items to ensure product availability.

Utilized technological devices, including Zebra and My Device, to support daily operations and improve workflow.

Secured high-security areas, such as electronics, while utilizing a walkie-talkie for communication.

Education

Bachelor of Art - Media Production, Minor in Interdisciplinary Art

University of Houston
Houston, United States
05-2024

Associates of Arts -

Lone Star College
Conroe, TX
12-2020

Skills

  • Social media marketing
  • Content strategy and planning
  • Brand management and development
  • Trend analysis and forecasting
  • Video editing and production
  • DaVinci Resolve and Premiere Pro
  • Canva and CapCut
  • Project management with Asana
  • Customer service excellence
  • Presentation delivery
  • Retail buying and merchandising
  • Microsoft Word

Certification

  • Social Media Management Certification, Meta
  • Scale Creative Campaigns, Canva
  • Managing Brand Reputation, LinkedIn
  • Lead Generation: Social Media, LinkedIn
  • Social Media for Leadership, LinkedIn
  • Social Media Marketing: Strategy and Optimization LinkedIn

Additional Information

GRAMMY U Student Chapter

Internships And Volunteer Work

  • Extern, Beats By Dre, Analyzed brand positioning and Gen Z trends, 2024
  • Instagram Manager, University of Houston, Managed Instagram account for Media and the Moving Image, 2024
  • Intern, Videos Change Reality (VCR), Radio program internship, 06/01/21, 08/31/21

Timeline

Social Media Coordinator

The Orlando Salon
11.2024 - Current

Extern

Beats By Dre
07.2024 - 08.2025

Social Media Specialist

Freelance
01.2023 - Current

Solo Buyer

Buffalo Exchange
04.2022 - 05.2024

Specialty Sales Associate: Style

Target Co.
01.2017 - 12.2022

Bachelor of Art - Media Production, Minor in Interdisciplinary Art

University of Houston

Associates of Arts -

Lone Star College
Bailey Alvarado