Bailey Daniel
Raleigh,NC
Summary
Thoughtful leader with a love for the Aesthetics industry dedicated to creating best-in-class processes and systems that increase revenue and elevate brand recognition. Proficient in using automation and data analytic tools to track success and support Lifecycle and digital marketing efforts. History of building teams that increase lead conversion and support sales initiatives.
Overview
9
9
years of professional experience
Work History
Senior Manager of Lifecycle Marketing
AESTHETIC PARTNERS
02.2023 - Current
- Successfully onboarded elevated call centers and lead generation centers across a portfolio of four unique medical aesthetic and plastic surgery brands nationwide
- Implemented tracking and automation tools utilizing AI language models, CRM, and marketing tools to monitor each brand’s marketing performance
- Collaborated with the DeNovo team to launch 9 new locations across the portfolio, generating awareness ads and closely monitoring pre and post-opening conversion rates
- Initiated a cross-selling initiative between Botox-only patients and filler treatments, resulting in a $61,000 increase in new filler sales within one month at one brand
- Developed segmented marketing campaigns based on patient treatment types and cross-selling opportunities, focusing on hyper-personalization
- Led the portfolio’s Alle efforts, optimizing patient communication, rebate utilization, and in-house promotions with Alle
- Nominated to the 2024 Alle Advisory board by our Allergan Digital Consultant
- Achieved a 30% year-over-year growth in Google ad conversion rate
- Collaborated closely with the operations team to ensure seamless deployment of marketing efforts across all operational departments.
Director of Client Engagement
SYNERGY FACE + BODY
09.2019 - 02.2023
- Contributed to SYNERGY FACE + BODY's recognition among the top 10 Allergan accounts nationwide
- Established a call center focused on lead generation and new patient experience, growing the department to a team of five employees
- Developed a CRM system to support lifecycle marketing and general marketing emails
- Implemented processes and systems for elevated scripting among the operational team to ensure provider credentialing, procedure knowledge, and practice representation
- Enhanced phone scripts for optimal patient experience and conversion rates
- Monitored and tracked phone and form conversion for new and existing patients
- Collaborated closely with the marketing manager and digital marketing agency to maintain a successful digital presence while continuously optimizing processes.
Assistant Spa Manager
SYNERGY SPA AND AESTHETICS
11.2016 - 03.2018
- Conducted comprehensive staff training sessions on product knowledge and service offerings
- Led recruitment efforts, evaluating employee performance, and providing constructive feedback
- Facilitated professional development training sessions on injectables, laser treatments, and plastic surgery procedures
- Acted as a liaison between providers and upper management, overseeing scheduling and resolving complex issues
- Managed sales floor operations and ensured compliance with company protocols.
Front Desk Manager
SYNERGY SPA AND AESTHETICS
01.2016 - 11.2016
- Supervised Spa Coordinators to ensure smooth front desk operations
- Addressed customer inquiries and concerns promptly to maintain high satisfaction levels.
Spa Coordinator
SYNERGY SPA AND AESTHETICS
08.2015 - 01.2016
- Managed front-of-house operations and delivered exceptional service to clients
- Supported overall spa functionality.
Education
Bachelor of Science in Psychology -
East Carolina University
Greenville, NC05.2019
Aesthetics Program -
Edgecombe Community College
Tarboro, NC05.2015
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Operations Management
- Cross-functional Team Coordination
- Digital Marketing Optimization
- Customer Journey
Timeline
Senior Manager of Lifecycle Marketing
AESTHETIC PARTNERS
02.2023 - Current
Director of Client Engagement
SYNERGY FACE + BODY
09.2019 - 02.2023
Assistant Spa Manager
SYNERGY SPA AND AESTHETICS
11.2016 - 03.2018
Front Desk Manager
SYNERGY SPA AND AESTHETICS
01.2016 - 11.2016
Spa Coordinator
SYNERGY SPA AND AESTHETICS
08.2015 - 01.2016
Bachelor of Science in Psychology -
East Carolina University
Aesthetics Program -
Edgecombe Community College
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