Bailey Jensen
Paid Marketing Analyst
San Tan Valley,AZ
Summary
Meticulous marketing professional with proven history of collaborating with account managers and utilizing KPI knowledge to increase marketing performance. Thorough and driven with passion for fostering client satisfaction and promoting brand awareness.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Paid Marketing Analyst
Growth Marketing Pro
6 2023 - 10.2024
- Developed and executed multi-channel paid marketing strategies for SaaS products, managing budgets exceeding $50,000 per month
- Developed and streamlined reporting processes for multiple paid advertising clients, creating comprehensive performance reports that enhanced data transparency and informed decision-making
- Utilized data-driven insights to optimize PPC campaigns on platforms such as Google Ads and LinkedIn, achieving a 20% reduction in cost-per-acquisition (CPA)
- Managed relationships with clients and third-party agencies to ensure high-quality execution of campaigns and adherence to budgetary constraints
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements.
PPC Account Manager
Linear Design
10.2022 - 06.2023
- Worked with a variety of clients to create efficient and optimized Google Ads and Facebook Ads Campaigns
- Worked with budgets of $3,500+ monthly
- Developed PPC strategies to help see increased conversions with multiple companies and types of businesses
- Developed in depth strategies to help clients receive high quality leads and grow their business through Google, Facebook, and Bing
Paid Media Specialist
Ranksey Digital Marketing
07.2022 - 10.2022
- Developed and updated PPC strategies for maximum efficiency
- Created and optimized keyword campaigns for a variety of clients throughout the US
- Performed regular keyword research to ensure efficiency in ad spend and reach
- Conducted tests to optimize keywords on a regular basis
- Updated ad copy monthly so clients continuously had fresh ads that were able to perform
- Facilitated campaign adjustments in coordination with team members
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Education
Bachelor of Science - Business Marketing
Brigham Young University
Rexburg, ID 01.2019 - 12.2023
Skills
Dependable Initiative-taker
Google Ads
Communication and people skills
Bing Ads
Bilingual - English, and Spanish
Facebook Ads
SEMrush Keyword Manager
Marketing Strategy Development
Certification
Google Ads Search Certification
Timeline
Google Ads Display Certification
05-2024
Google Ads Search Certification
01-2024
PPC Account Manager
Linear Design
10.2022 - 06.2023
Paid Media Specialist
Ranksey Digital Marketing
07.2022 - 10.2022
Bachelor of Science - Business Marketing
Brigham Young University
01.2019 - 12.2023
Paid Marketing Analyst
Growth Marketing Pro
6 2023 - 10.2024
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