Bailey McDowell
Marketing Manager
El Cajon,CA
Summary
Dedicated and creative Marketing Manager with over 6 years of experience, currently leading efforts at Belmont Park. Known for a strong work ethic, genuine approach, and belief in kindness, I excel in project development, team management, and campaign enhancement. Expertise in digital and social media marketing, email marketing, and content strategy, supported by strong collaborative skills and marketing metrics proficiency. Adaptable leader passionate about public speaking, team development, and emotional intelligence, committed to creating a supportive and inclusive work environment.
Overview
8
8
years of professional experience
Work History
Marketing Manager
Belmont Park
2021.01 - Current
- Leadership and Team Management: Led and managed marketing teams, providing mentoring, coaching, and professional development to deliver high-quality campaigns on time and within budget.
- Digital Marketing: Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness across multiple platforms.
- Email Marketing: Maximized email marketing effectiveness through segmentation, personalized content, and use of automation tools, resulting in increased open and click-through rates.
- Content Strategy: Optimized content strategy to support SEO, brand recognition, and user engagement, coordinating with design and media teams to produce high-quality assets.
- Analytics and Reporting: Analyzed and reported on KPIs, providing insights for senior leadership to inform future digital marketing decisions and improve overall marketing ROI.
- Social Media Campaigns: Boosted brand awareness and engagement by creating and managing innovative social media campaigns and influencer collaborations.
- Cross-Functional Collaboration: Collaborated with cross-functional teams to develop integrated marketing campaigns, fostering better internal communication and service delivery.
- Strategic Initiatives: Identified new opportunities through market research and digital trend monitoring, establishing and optimizing business development strategies.
- Public Relations and Branding: Spearheaded rebranding efforts and championed cause-related initiatives, enhancing company reputation and visibility through strategic PR activities.
- Budget Management: Managed budget allocation and resource utilization to maximize marketing ROI, ensuring successful execution of marketing initiatives within financial constraints.
Marketing Coordinator
Belmont Park
2019.01 - 2021.12
- Planned and executed internal and external marketing events.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Answered general marketing department inquiries by email, phone, and mail.
- Composed daily posts for social media and helped build corporate presence on Google, Facebook, and Instagram.
- Tracked and reported on marketing campaign responses.
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
Special Events Specialist
Belmont Park
2016.03 - 2019.02
- Directed and managed banquet functions for small and large scale in-person events.
- Hired and trained new employees, demonstrating best methods for serving clients and guests.
- Managed day-to-day operations of Event Department, scheduling staff and overseeing budgets.
- Implemented successful strategies to increase customer satisfaction.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
- Organized and oversaw food service training to educate employees on resetting tables, relaying orders to cooks and upselling food and beverages.
- Conducted post-event evaluations to assess performance and identify areas for improvement.
- Collaborated with clients to create customized menus, meeting dietary and budgetary requirements.
- Oversaw scheduling of banquet staff while maintaining optimal staffing levels during peak seasons without compromising on quality service delivery.
- Increased guest satisfaction by anticipating needs and providing exceptional service during events.
Education
Management Development Program - Business Management
Harvard Business School Club of San Diego
San Diego, CA 2001.05 -
High School Diploma -
Granite Hills High School
El Cajon, CA 2001.05 -
Skills
Marketing Strategies
Digital Marketing
Email Marketing
KPI Monitoring
Content Marketing Strategy
Project Management
Campaign Development
Influencer Marketing
Integrated Marketing
Teamwork and Collaboration
Problem-Solving
Customer Service
Team Leadership
Timeline
Marketing Manager
Belmont Park
2021.01 - Current
Marketing Coordinator
Belmont Park
2019.01 - 2021.12
Special Events Specialist
Belmont Park
2016.03 - 2019.02
Management Development Program - Business Management
Harvard Business School Club of San Diego
2001.05 -
High School Diploma -
Granite Hills High School
2001.05 -
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