Bailey Medearis
Denver,CO
Summary
Communications and marketing manager with experience in partner engagement strategies and go-to-market initiatives within enterprise technology. Currently leading global partner communications at Confluent, focusing on data streaming and AI projects. Previous roles at VMware and Broadcom involved collaboration with cross-functional teams and ISV partners to implement scalable marketing programs and enhance partner engagement.
Overview
8
8
years of professional experience
Work History
Partner Communications Manager
Confluent
03.2025 - Current
- Lead internal and external partner communications strategy supporting a global ecosystem of 25,000+ partners, developing newsletters, sales communications, blog content, and social media to increase visibility of partner initiatives.
- Manage monthly partner newsletter, maintaining an average 20% open rate and highlighting joint solutions, partner success stories, and go-to-market initiatives.
- Partner cross-functionally with marketing, sales, and partner teams across AMER, EMEA, and APAC to deliver consistent messaging and coordinated communications that support strategic partner programs.
- Analyze engagement and campaign performance across communication channels, providing insights and recommendations to improve reach, engagement, and overall program effectiveness.
- Support global partner events by coordinating agendas, managing speaker flow, and serving as MC to ensure polished, on-brand experiences.
ISV Marketing & Program Manager
VMware acquired by Broadcom
03.2024 - 08.2024
- Developed and executed partner marketing plans with ISV and alliance partners within VMware's Technology Alliance Partner (TAP) ecosystem, aligning joint initiatives with shared business and go-to-market goals.
- Led the redesign and relaunch of the VMware TAP partner portal, improving site navigation, visual design, and content organization to create a more accessible and engaging partner experience.
- Managed ongoing collaboration with partner teams to track program progress, refine marketing strategies, and strengthen partner engagement.
- Produced and managed marketing content across multiple channels including blog posts, program materials, web content, and partner-facing collateral.
- Managed and grew the VMware TAP social media community across Twitter and LinkedIn, promoting partner solutions and ecosystem initiatives.
Technology Alliance Program Communications Manager
VMware
06.2021 - 03.2024
- Actively managed and grew community for VMware TAP Twitter account.
- Produced bi-monthly partner newsletters reaching VMware's global ISV ecosystem by coordinating content across multiple business units.
- Supported partner marketing initiatives by organizing webinars, solution briefs, press opportunities, and partner business planning discussions.
- Represented VMware at industry events and partner conferences, staffing trade show booths and delivering breakout sessions to engage alliance partners.
- Managed VMware TAP social media channels (Twitter and LinkedIn) and trained and onboarded new team members supporting partner communications programs.
Technical Collateral Program Manager
VMware
08.2020 - 06.2021
- Redesigned the VMware TAP program guide, transforming a 60+ page technical document into a streamlined set of partner resources including a simplified guide, instructional videos, and infographics to make complex program requirements easier for partners to understand and navigate.
- Integrated the new program guide content into the VMware TAP partner portal, improving accessibility and usability for technology alliance partners.
- Led discussions with partners to identify co-marketing opportunities including webinars, solution briefs, press announcements, and partner business plans.
- Developed and managed partner-facing content including technical collateral, program materials, web content, and social media supporting the VMware TAP ecosystem.
Community Manager
SocialKNX Marketing Agency
11.2018 - 08.2020
- Managed social media and digital content for 5+ client accounts simultaneously, developing posts, newsletters, and website content to grow online engagement and brand visibility
- Created and scheduled multimedia content including graphics, videos, and written posts across multiple social platforms.
- Partnered with clients to plan social campaigns and maintain consistent brand messaging across newsletters, websites, and social channels.
Customer Operations
Havenly
05.2018 - 11.2018
- Supported customers through phone, live chat, and email in a high-volume support environment, ensuring a positive customer experience and timely issue resolution.
- Analyzed recurring customer and vendor issues to recommend improvements to internal processes, website functionality, and product experience.
Education
Bachelor of Science - Business Administration Marketing
University of Colorado
Boulder, CO01-2018
Skills
- Partner communications and marketing
- Partner programs and ecosystem engagement
- Go-to-market strategy
- ISV and alliance collaboration
- Partner enablement
- Content strategy and storytelling
- Internal communications strategy
- Cross-functional program management
- Partner events and webinars
- Community growth and ecosystem development
- Campaign performance analytics
Websites
Timeline
Partner Communications Manager
Confluent
03.2025 - Current
ISV Marketing & Program Manager
VMware acquired by Broadcom
03.2024 - 08.2024
Technology Alliance Program Communications Manager
VMware
06.2021 - 03.2024
Technical Collateral Program Manager
VMware
08.2020 - 06.2021
Community Manager
SocialKNX Marketing Agency
11.2018 - 08.2020
Customer Operations
Havenly
05.2018 - 11.2018
Bachelor of Science - Business Administration Marketing
University of Colorado