Marketing Communications Director
CHARMAINE REINER
New Directions Career Center (nonprofit)
Columbus,OH
Work Preference
Work Type
Full TimeLocation Preference
HybridLocation:
Columbus, OHOpen to relocation:
No25
Years of experience
Summary
Strategic communications and marketing leader with deep experience developing integrated, multi-channel messaging and emotionally resonant content that builds awareness, strengthens engagement, and advances mission-driven priorities. Trusted corporate partner and counsel to senior leaders, cross-functional stakeholders, and external partners, with expertise aligning narratives across print, video, email, web, digital materials, and social media. Skilled in brand stewardship, cause and corporate campaign communications, philanthropic community engagement, audience segmentation strategy, and editorial excellence. Fluent with marketing analytics, digital performance measurement, and project workflow management, using insights and scalable processes to optimize engagement and drive strategic decision-making.
Work History
Freelance Communications Consultant
1 Month- Strengthened nonprofit mission-driven communications by optimizing website and program content strategy, to improve clarity, navigation, audience relevance, and first-time visitor engagement.
- Conducted content-gap analysis and developed targeted messaging improvements that increased engagement and retention across leadership development programs and key audience segments.
Corporate Communications Manager
5 Years 9 Months- Led enterprise communications and mission storytelling for 13,000 employees across 37 countries, partnering with functions and agencies to translate business priorities into multi-channel narratives.
- Performed as a trusted communications counsel to the CEO and C-Suite on executive messaging, thought leadership, enterprise engagement campaigns, and organizational-change announcements.
- Modernized a global content ecosystem using analytics, audience insights, and structured practices to improve relevance, increasing enterprise engagement by 20%, and achieving a 95% on-time delivery rate.
- Served five years on the Greif Contributions Committee, guiding philanthropic strategy, community partnerships, and employee volunteer engagement across education, health, and social-service initiatives.
- Supported transitional communications for six FY2024 acquisitions, helping to acclimate acquired employees to Greif's brand, mission, vision, and values while reinforcing organizational connection.
- Launched and scaled a global ambassador program that grew to 35 members in six months and helped to elevate colleague voices, strengthen inclusion and amplified mission stories through peer-led recognition.
Senior Communications Analyst
8 Years 1 Month- Partnered with Go-to-Market, Operations, and IT to develop integrated communications supporting product launches, customer-experience initiatives, sponsorship events, and organizational change.
- Built and managed the HQ Customer Service WordPress intranet for 3,000+ employees, improving access to timely, audience-focused content and strengthening digital engagement.
- Created My Verizon promotional campaign messaging, QRGs, digital/social content, and loyalty marketing programs for frontline teams to communicate with customers to bolster enrollment in free phone app.
- Produced a monthly technology-innovation newsletter translating complex enhancements into actionable operational efficiencies for billing systems, products, and features for retail and frontline audiences.
- Developed product, pricing, and customer-experience communication resources to support new device launches, loyalty program rollouts, and promotional campaigns, across 21 nationwide call centers.
Customer Service Projects Analyst
10 Years 10 Months- Designed and implemented national employee incentive and engagement programs aligned to quarterly marketing campaigns and sales/marketing KPIs, driving participation and product-feature sales.
- Collaborated with IT developers to establish backend transactional reporting and on-demand dashboard measuring employee, team, and call-center specific performance against campaign incentive goals.
- Led Tabletop Training events across 19 call centers, activating frontline employees as program ambassadors and growing loyalty-program enrollment from 2.5M to 10M customers in eight months.
- Completed Knowledge Management training to serve as a national SME, cataloging operational content to streamline frontline workflows, strengthen knowledge sharing, and improve customer-service consistency.
Corporate Account Manager / Marketing Specialist
5 Years 11 Months- Managed a B2B account team, directing customer lifecycle communications using CRM data to track engagement, contract renewals, and stakeholder interactions across high-visibility national accounts.
- Partnered with national corporate account sales to prepare renewal proposals, facilitate device trainings, and coordinate equipment installations and technical support for high-value enterprise clients.
- Delivered training and executive communications support for sales, retail, and customer service teams on quarterly promotional campaigns and customer-impact initiatives.
Education
Bachelor of Science - Business Marketing
Skills
Integrated Marketing Communications
Content Strategy
Storytelling
Corporate Partner Engagement
Corporate Communications
Cause Communications
Multi-Channel Campaign Strategy
Brand Stewardship
AP Style Writing
Email
Web
Social Media
Content Management Systems
Audience Segmentation
Engagement Programs
Culture Communications
Marketing Analytics
Performance Measurement
Executive Narratives
Stakeholder Communications
Cross-Functional Program Leadership
Project Management
Workflow Systems
Agency Collaboration
Philanthropic Communications
Scorecard Reporting
Team Leadership
Web content management
Media integration
Employee engagement
Message development
MS office
Digital marketing
Internal communications
Executive coaching
Media relations
Writing
Marketing communications
Focus group facilitation
Analytics reporting
Creative direction
Target audience research
Media training
Press releases
Crisis communications
Proposal writing
Brand management
Crisis management
Social media strategy
Communications audits
Corporate communications
Content development
Marketing
Multimedia storytelling
Websites
AWARDS AND HONORS
2016: Leader Development Program Graduate – Verizon Wireless
2015: Communication Innovation Award – Verizon Wireless
2014: Excellence Winner – Verizon Wireless
Portfolio
Writing Portfolio - Charmaine Reiner
Writing Portfolio II - Charmaine Reiner
Timeline
Freelance Communications Consultant
New Directions Career Center (nonprofit)
05.2026 - 06.2026
Corporate Communications Manager
Greif
12.2019 - 09.2025
Senior Communications Analyst
Verizon Wireless
02.2011 - 03.2019
Customer Service Projects Analyst
Verizon Wireless
04.2000 - 02.2011
Corporate Account Manager / Marketing Specialist
AirTouch
05.1994 - 04.2000
The Ohio State University
Bachelor of Science from Business Marketing