Summary
Overview
Work History
Education
Skills
Continued Learning
Timeline
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Bailey Pennycuff

Johnson City,TN

Summary

Experienced in optimizing SEO to enhance client visibility and engagement. Skilled in leveraging marketing tactics to drive business growth. Proficient in research, data analysis, and organization, with a strong self-motivated approach. Dedicated to combining strategic thinking with creative solutions to seize new opportunities and foster professional relationships, specifically in videography and marketing.

Overview

7
7
years of professional experience

Work History

Digital Media Specialist

Averitt Express
Cookeville, TN
07.2023 - Current
  • Use Audio and Video to show what the company values are
  • Record, edit, and distribute multiple streams of content such as- 3 Podcast channels, Leadership dedicated content, Sales team dedicated content, Remote call in’s via StreamYard (livestream software), Promotions from within the company, Retirement Celebrations, New Facility Content, Planning and Building of multiple studio setups, Podcast, Interview, Livestream, Logo Creations, Graphics Creations

Digital Media Coordinator

Real Estate Professionals In Touch Team
Cookeville, TN
04.2023 - Current
  • Increased brand awareness through creation of innovative digital productions for distributions
  • Oversee creative development and filming of different types of video content
  • Oversee logistical aspects from Pre to Post-Production
  • Manage and coordinated post-production video editing, motion graphics design, composting, and assurance reviewing
  • Head of YouTube content planning, filming, editing, and distribution.

Assistant Operations Manager

Devries Group
Alpine, TN
05.2017 - 07.2023
  • Coordinated with the General Manager in different operational issues and promotional activities such as YouTube, Facebook, and Podcast
  • Supervised operations team to support operational excellence and excellent customer service
  • Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every customer
  • Communicated with customers to assess satisfaction with products and services received
  • Developed and produced engaging content for listeners and guests, including segments and interviews for a branded podcast to promote the company.

Footwear Team Lead

Mahonney’s Outfitters
Johnson City, TN
01.2021 - 05.2022
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins
  • Collaborated with internal departments to better understand needs and determine purchasing requirements
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments
  • Computed and created purchase orders to monitor stock levels, verify purchase requisitions and expedite customer orders.

Education

Nutrition -

East Tennessee State University
Johnson City, TN

High School Diploma -

Livingston Academy
Livingston, TN

Skills

  • Technical Management
  • Social Media Marketing
  • Customer Buying Habits
  • Customer Interactions
  • Digital Content Platform (social media)
  • Microsoft Office
  • Adobe Creative Cloud
  • Video Live Streaming

Continued Learning

Post Production World 

  • NAB 2024, 30+, Premiere Pro, After Effects, Photoshop, Remote Studio Setup, Time Management, Professionalism, Studio Design

Timeline

Digital Media Specialist

Averitt Express
07.2023 - Current

Digital Media Coordinator

Real Estate Professionals In Touch Team
04.2023 - Current

Footwear Team Lead

Mahonney’s Outfitters
01.2021 - 05.2022

Assistant Operations Manager

Devries Group
05.2017 - 07.2023

Nutrition -

East Tennessee State University

High School Diploma -

Livingston Academy

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