Bailey Toothman
Morgantown,WV
Summary
Developed skills in fast-paced media environment, adept at managing creative projects and leading teams. Expertise in content strategy and digital marketing, with ability to produce engaging, high-quality content. Seeking to leverage transferable skills in new field, focusing on effective communication and innovative solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Content Director
Toothman Ford Sales, Toothman and Sowers Ford
05.2024 - Current
- Achieved increased brand awareness through effective campaign management at @toothmanford and @toothmanandsowersford. Enhanced customer interaction by implementing targeted marketing strategies. Drove successful outreach efforts that contributed to overall business growth.
- Spearheaded interdepartmental collaboration initiatives that resulted in well-rounded campaigns with consistent messaging across all touchpoints.
- Cultivated audience engagement by posting relevant content across multiple social media platforms, increasing follower interaction.
- Coordinated weekly social media calendars for two dealerships, ensuring timely and engaging content delivery.
- Collaborated with sales team to develop promotional materials that aligned with marketing goals, enhancing campaign effectiveness.
- Have received over 75,000 views on our NIL Fall Collaboration video.
Social Media Marketing Intern
Yarlap
06.2025 - 08.2025
- Increased audience engagement by regularly posting relevant content across multiple social media platforms.
- Managed two social media accounts, maintaining consistent messaging and brand voice across platforms.
- Designed and presented social media campaign ideas.
- Engaged with followers on various social media platforms to support branding and advertising campaigns.
Digital Marketing Director
Martin Hall Agency
10.2024 - 12.2024
- Designed landing pages that captured leads and highlighted company's unique offerings, driving engagement.
- Executed four poster campaigns, enhancing brand visibility through strategic design and messaging.
- Demonstrated self-motivation by consistently completing tasks without supervision.
- Adapted to fast-paced environments by prioritizing tasks and maintaining focus.
- Collaborated with team members and independently completed tasks to ensure project success.
- Quickly learned new concepts and adapted strategies to changing situations.
Player Development Intern
Pittsburgh Steelers
07.2024 - 12.2024
- Partnered with players' families to improve game day experience and ensure comfort.
- Built positive relationships with eight families, enhancing communication and support.
- Strengthened team communication skills, fostering a positive atmosphere and enhancing teamwork.
- Achieved lifelong aspiration through proven work ethic, dedication and visualization.
- Managed full-time sports career while simultaneously finishing undergraduate studies.
Sales Associate
Bath and Body Works, Limited Brands
06.2023 - 09.2024
- Assisted 10+ customers during peak 25-minute intervals, providing timely and efficient service.
- Processed returns, exchanges, and refunds according to store policy to ensure customer satisfaction.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Organized racks and shelves to enhance store visual appeal and promote merchandise effectively.
Marketing Intern
WVU Childrens Hospital Foundation
05.2022 - 01.2024
- Coordinated planning and execution of yearly galas, enhancing community engagement and fundraising efforts.
- Developed and curated 250+ auction items, significantly contributing to fundraising initiatives for Children's Hospital.
- Utilized advanced Excel functions and tools for data manipulation, analysis, and visualization in support of demand planning activities.
- Adapted to fast-paced environments, maintaining high levels of efficiency and productivity in various tasks.
Education
Master of Science - Digital Marketing
West Virginia Univeristy
Morgantown, WV5 2026
Bachelor of Science - Advertising & Public Relations
West Virginia Univeristy
Morgantown, WV12 2024
Skills
- Social media strategy
- Social media analytics
- Content scheduling
- Multimedia content creation
- Graphic design
- Data visualization
- Data-driven insights
- Technical writing skills
- Concept development
- Microsoft Office
Certification
- HubSpot Social Media Certification
- Google Analytics Certification
- Hootsuite Platform Certification
Timeline
Social Media Marketing Intern
Yarlap
06.2025 - 08.2025
Digital Marketing Director
Martin Hall Agency
10.2024 - 12.2024
Player Development Intern
Pittsburgh Steelers
07.2024 - 12.2024
Social Media Content Director
Toothman Ford Sales, Toothman and Sowers Ford
05.2024 - Current
Sales Associate
Bath and Body Works, Limited Brands
06.2023 - 09.2024
Marketing Intern
WVU Childrens Hospital Foundation
05.2022 - 01.2024
Master of Science - Digital Marketing
West Virginia Univeristy
Bachelor of Science - Advertising & Public Relations
West Virginia Univeristy