Bailey Toothman
Morgantown
Summary
Experienced with developing and implementing comprehensive content strategies. Utilizes strong project management skills to ensure timely delivery and alignment with brand goals. Track record of enhancing audience engagement and driving content performance.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Social Media Content Director
Toothman Ford Sales, Toothman and Sowers Ford
05.2024 - Current
- Achieved increased brand awareness through effective campaign management at @toothmanford and @toothmanandsowersford. Enhanced customer interaction by implementing targeted marketing strategies. Drove successful outreach efforts that contributed to overall business growth.
- Spearheaded interdepartmental collaboration initiatives that resulted in well-rounded campaigns with consistent messaging across all touchpoints.
- Cultivated audience engagement by posting relevant content across multiple social media platforms, increasing follower interaction.
- Coordinated weekly social media calendars for two dealerships, ensuring timely and engaging content delivery.
- Collaborated with sales team to develop promotional materials that aligned with marketing goals, enhancing campaign effectiveness.
- Have received over 75,000 views on our NIL Fall Collaboration video.
Social Media Marketing Intern
Yarlap
06.2025 - 08.2025
- Increased audience engagement by regularly posting relevant content across multiple social media platforms.
- Managed two social media accounts, maintaining consistent messaging and brand voice across platforms.
- Designed and presented social media campaign ideas.
- Engaged with followers on various social media platforms to support branding and advertising campaigns.
Digital Marketing Director
Martin Hall Agency
10.2024 - 12.2024
- Designed landing pages that captured leads and highlighted company's unique offerings, driving engagement.
- Executed four poster campaigns, enhancing brand visibility through strategic design and messaging.
- Demonstrated self-motivation by consistently completing tasks without supervision.
- Adapted to fast-paced environments by prioritizing tasks and maintaining focus.
- Collaborated with team members and independently completed tasks to ensure project success.
- Quickly learned new concepts and adapted strategies to changing situations.
Player Development Intern
Pittsburgh Steelers
07.2024 - 12.2024
- Partnered with players' families to improve game day experience and ensure comfort.
- Built positive relationships with eight families, enhancing communication and support.
- Strengthened team communication skills, fostering a positive atmosphere and enhancing teamwork.
- Achieved lifelong aspiration through proven work ethic, dedication and visualization.
- Managed full-time sports career while simultaneously finishing undergraduate studies.
Sales Associate
Bath and Body Works, Limited Brands
06.2023 - 09.2024
- Assisted 10+ customers during peak 25-minute intervals, providing timely and efficient service.
- Processed returns, exchanges, and refunds according to store policy to ensure customer satisfaction.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
- Organized racks and shelves to enhance store visual appeal and promote merchandise effectively.
Marketing Intern
WVU Childrens Hospital Foundation
05.2022 - 01.2024
- Coordinated planning and execution of yearly galas, enhancing community engagement and fundraising efforts.
- Developed and curated 250+ auction items, significantly contributing to fundraising initiatives for Children's Hospital.
- Utilized advanced Excel functions and tools for data manipulation, analysis, and visualization in support of demand planning activities.
- Adapted to fast-paced environments, maintaining high levels of efficiency and productivity in various tasks.
Education
Master of Science - Digital Marketing
West Virginia University
Morgantown, WV05.2026
Bachelor of Science - Advertising & Public Relations
West Virginia Univeristy
Morgantown, WV12 2024
Skills
- Project Coordination
- Social Media Analytics
- Content Strategy
- Process Improvement
- GraphicDesign
- Campaign Reporting
- Data-driven insights
- Technical writing skills
- Concept development
- Microsoft Office Suite
- Excel
- HubSpot
- Canva
- Mondaycom
Certification
- HubSpot Social Media Certification
- Google Analytics Certification
- Hootsuite Platform Certification
Timeline
Social Media Marketing Intern
Yarlap
06.2025 - 08.2025
Digital Marketing Director
Martin Hall Agency
10.2024 - 12.2024
Player Development Intern
Pittsburgh Steelers
07.2024 - 12.2024
Social Media Content Director
Toothman Ford Sales, Toothman and Sowers Ford
05.2024 - Current
Sales Associate
Bath and Body Works, Limited Brands
06.2023 - 09.2024
Marketing Intern
WVU Childrens Hospital Foundation
05.2022 - 01.2024
Bachelor of Science - Advertising & Public Relations
West Virginia Univeristy
Master of Science - Digital Marketing
West Virginia University