BALLARD S. ACKAWAY
Summary
Recent graduate with Master's and Bachelor's degree in journalism from the University of Georgia. Devoted to delivering quality work in an efficient manner. Blended experience with Adobe Creative Suite, Microsoft Office Suite, and Salesforce.
Overview
2
2
years of professional experience
Work History
Trainee, Marketing and Advertising
ATLANTA BRAVES
01.2023 - Current
- Assisted in managing ad trafficking process for $1,000,000 paid media budget and on-portal campaigns across various digital and traditional platforms.
- Created and deployed outer market radio campaign to 19 radio stations in three states with a marketing value of over $196,000
- Utilized Salesforce software to test and develop marketing campaigns to drive ticket sales and engagement to a registered user base of 800,000+ registrants
- Ensured the holistic media plan's success by overseeing the creative grid, guaranteeing representation of all ad copy and sizes, and meeting tight deadlines.
Media Producer
CLASSIC CITY COLLECTIVE
06.2022 - 12.2022
- Create, refine and share media content to support University of Georgia athletes across various sports in NCAA Name, Image and Likeness (NIL) activities
- Produce video profiles to build athlete's personal brand and organize all essential information regarding production schedule and logistics.
- Create digital assets, including social media graphics to educate and engage audience; promote individual athletes and overall organization.
TV Producer, Digital Producer, Anchor, Reporter
GRADY NEWSOURCE
02.2022 - 06.2022
- Worked in each role in university newsroom that produced biweekly live broadcast, including producer, multi-media journalist and anchor.
- Produced news stories for government beat, including interviewing, script writing, and post-production through Adobe Suite.
Broadcast Producer
SOURIS VALLEY SABRE DOGS
05.2021 - 08.2021
- Produced, managed and directed live baseball broadcast through use of live streaming software while updating stats and graphics in real time.
- Conceptualized, designed and animated graphics package using Photoshop to improve broadcast and create immersive experience for viewers.
- Leveraged knowledge of sports and passion for storytelling by directing camera operator to capture and display critical in-game moments.
Education
Master of Arts - Journalism and Mass Communication
UNIVERSITY OF GEORGIA
Athens, GA12.2022
Bachelor of Arts - Journalism and Mass Communication
Bachelor of Arts
UNIVERSITY OF GEORGIA12.2021
Skills
- Media Production
- Sound and Video Engineering
- Schedule Coordination
- Leadership
- Adobe Suite
- Microsoft Office Suite
- Salesforce
- Iterable
Hobbies/Interests
- Golf
- Running
- Exploring Music
- Georgia Bulldogs Football
- Atlanta Braves Baseball
Timeline
Trainee, Marketing and Advertising
ATLANTA BRAVES
01.2023 - Current
Media Producer
CLASSIC CITY COLLECTIVE
06.2022 - 12.2022
TV Producer, Digital Producer, Anchor, Reporter
GRADY NEWSOURCE
02.2022 - 06.2022
Broadcast Producer
SOURIS VALLEY SABRE DOGS
05.2021 - 08.2021
Master of Arts - Journalism and Mass Communication
UNIVERSITY OF GEORGIA
Bachelor of Arts - Journalism and Mass Communication
Bachelor of Arts
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