Banu Alagar
Atlanta,GA
Summary
BI and Analytics professional with 10 years of experience in leveraging data to enhance decision making and deploy data-driven marketing strategies. Worked extensively on cross functional team collaboration, insights generation, new initiative ideation, customer relationship management and data visualization – Tableau, GCP, MS Excel, SQL
Overview
12
12
years of professional experience
Work History
Engagement Manager
TheMathCompany
2021.05 - Current
- Managed the development and launch of a data identifier tool to accelerate insights by engaging with cross functional teams, gathering requirements, refining the data problem to enable data driven decision making; The tool increased measured data utility by 5x
- Designed a product intelligence dashboard to inform a 360-degree view of products – from procurement to stores ; the dashboard replaced tens of reports to become a one stop product information source
- Developed a model to measure and monitor the Customer Lifetime Value (CLTV) of customers for a retailer to optimize their customer acquisition and retention strategies and increased marketing ROI by 500 basis points
- Steered a product portfolio personalization campaign to improve user engagement of promotion emails and increased the revenue per click by 15
Associate
Mu Sigma
2019.07 - 2021.05
- Analyzed customer engagement data, extracted tags from Vision API and designed a scoring methodology to segment customers for personalized targeting; doubled CTR of emails
- Developed a market mix model with a team of data scientists and analysts to measure campaign effectiveness and improve the value for multi touch attribution and reduced the channel spend by ~1M annually
- Provided support for product analytics strategies like rollback, and seasonality-based messaging; Designed a prioritization tool for conceptualizing and implementation of product related marketing strategies
- Developed a roadmap to operationalize analytics for loyalty program for professionals of a home improvement store and implemented it cohesively by coordinating multiple stakeholders and different business problems
Data Analyst
IBM
2014.09 - 2018.04
- Transformed customer experience, with a digital platform approach and self-serve capabilities, for enterprise customers and reduced calls for corporate eCare by 33%
- Collaborated with Test Data Management team and developed Usage Crafting tool using excel macros thereby reducing manual usage loading errors to zero; Received Deep Skill Adder Award
Performance Engineer
Cognizant
2011.06 - 2012.08
- Collaborated with data miners and analysts to transform the load data and improved NASSCOM site load management by using load runner, mainframe DB2 and increased performance by 66
Education
Master of Engineering -
Anna University
Bachelor of Engineering - undefined
Anna University
Master of Engineering - Management
Duke University
Skills
- Stakeholder Relations
- Google Cloud Platform
- SQL
- Python
- Tableau
- Data Analytics
- Marketing Strategy
Quote
The price of light is less than the cost of darkness
Arthur Nielsen
Timeline
Engagement Manager
TheMathCompany
2021.05 - Current
Associate
Mu Sigma
2019.07 - 2021.05
Data Analyst
IBM
2014.09 - 2018.04
Performance Engineer
Cognizant
2011.06 - 2012.08
Master of Engineering -
Anna University
Bachelor of Engineering - undefined
Anna University
Master of Engineering - Management
Duke University
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