Overview
Work History
Education
Skills
Accomplishments
Timeline
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Barb Fox Wagner

Overview

2025
2025
years of professional experience

Work History

Area Director, Sales

Marriott International, Inc.
S. California, Arizona, Nevada
04.2018 - Current
  • Propelled SW Region (52 hotels) productivity to $1 billion in sales (102% to goal) by providing guidance on strategies and tools to drive top-line performance, analyzing market trends, and recruiting and developing talent.
  • Achieved 98% on the Leadership Index in the Associate Engagement Survey.
  • Facilitated change management initiatives to include blending cultures and educating on sales and technical aspects during the Starwood Hotel integration and chosen as Area Director to lead the team through Business Continuity during the COVID-19 economic crisis.

Director of Sales and Marketing

JW Marriott Desert Springs Resort & Spa
Palm Desert, CA
08.2015 - 03.2018
  • Re-vitalized sales and marketing efforts by devising a new proactive game plan, re-deploying resources, and coaching the sales team to maximize talent and improve lead volume and closure.
  • Booking Pace skyrocketed from $23M in 2015 to $31M in 2016, an increase of $8M, including large group business, a 36% increase.
  • Managed marketing strategy to enable property-specific campaigns in tandem with Public Relations, Social Media, and eCommerce teams. Delivered the "DoNut Disturb" package, and the Foodbeast viral video captured 9.1 million views and 1.2 billion impressions.

Market Sales Leader

Marriott International, Inc.
Pacific Northwest & Rocky Mountain Regions, WA
01.2009 - 07.2015
  • Developed and managed sales strategy and manpower for 26 Marriott hotels in OR, WA, CO, and UT, with 70 team members, to include Citywide Sales for Denver and Salt Lake City.
  • Promoted accountability to drive superior results, including the successful execution of segment strategies by targeting current and new high-value accounts, and implementing sales deployment tactics to grow market share.
  • Drove the team to consistently exceed goals, growing booked revenue from $21M in 2010, to $41M in 2011, to $46M in 2012, to $53M in 2013, and to $59.8M in 2014.

Previous Experience

Marriott International, Inc.
  • Market Director of Sales, Director of the Event Booking Center, Seattle, WA.
  • Director of Sales and Marketing, Portland Marriott Downtown Waterfront, OR.
  • Director of Business Development, Renaissance National Sales. Washington, D.C.
  • Sr. Account Executive, Marriott Convention Network, Washington, D.C.
  • Director of Sales and Catering, Crystal Gateway, and Crystal City Marriott Hotels. Arlington, VA.

Education

Women in Leadership
Shambaugh Leadership
01-2022

Marriott's Emerging Leaders Program
Nomination Required
01-2018

Marriott Leadership Excellence Program
Nomination Required
01-2017

Bachelor of Arts - Spanish And Latin American Studies

University of Virginia
Charlottesville, VA

Skills

  • Strategic vision and planning
  • Creativity in selling, and team motivation
  • Promoting accountability
  • Problem solving
  • Business Integrity
  • Change Management

Accomplishments

  • 2022 US & Canada Top Performer
  • 2017, Southwest Property Sales Team of the Year
  • 2014 & 2012, Marriott's Western Region Sales Leader of the Year
  • Ironman Triathlete, Penticton Canada

Timeline

Area Director, Sales

Marriott International, Inc.
04.2018 - Current

Director of Sales and Marketing

JW Marriott Desert Springs Resort & Spa
08.2015 - 03.2018

Market Sales Leader

Marriott International, Inc.
01.2009 - 07.2015

Previous Experience

Marriott International, Inc.

Women in Leadership

Marriott's Emerging Leaders Program

Marriott Leadership Excellence Program

Bachelor of Arts - Spanish And Latin American Studies

University of Virginia

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Barb Fox Wagner