BARBARA ABBOUD
Farmingdale,NY
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Overview
26
26
years of professional experience
1
1
CRN Channel Chief
7
7
CRN Women of the Channel
Work History
America's Channel Director
OPSWAT
Remote
01.2024 - Current
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
Director, Partner Sales
F5 Networks
New York, NY
10.2016 - 05.2023
- Responsible for the forecasting and pipeline growth of f5's ecosystem of VARs, System Integrators, MSSPs & Cloud Providers.
- Compiled key customer data to plan selling strategies and identify specific client needs.
- Proven track record of recruiting and enabling channel partnerships through F5's transition to SaaS offerings.
- Long Established Relationships at all levels within partner ecosystem-Sales, Technical, Executive and Marketing. Thus ensuring a cohesive Go-to-Market Strategy.
- Developed business plans for partners account teams, leveraging industry trends for integrating f5 into key customer accounts.
- Creative strategies for budget reallocation, leveraging funded projects within various customer business units.
- Educated partners on product features and technical details to highlight benefits for mutual customers.
- Leveraged CRM system to manage sales activities and track sales performance.
Director, America's Channels
Varonis Systems
New York, NY
06.2014 - 10.2016
- First Varonis Channel Leader, responsible for the hiring, training and implementing a Channel program across North America.
- Built a strong team of 16 CAMs to generate new business opportunities, established new routes to market within the VAR, MSSP and System Integrator community.
- Managed to key performance indicators, quotas, annual expense and marketing budgets.
- Supported work-life balance to improve staff morale.
Sr Channel Sales Manager
Dell Wyse
New York, NY
02.2011 - 06.2014
- First Channel Sales Leader at Wyse, responsible for hiring a team of Channel Account Managers across North America.
- Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies.
- Coached, mentored and developed skills in channel partner team to underpin successful sales efforts.
Channel Sales Manager
AppSense, Inc
New York, NY
04.2007 - 01.2011
- Communicated with company partners regarding new products and enhancements.
- Utilized analysis of market trends, competitor habits and consumer needs to develop sales plans and evaluate performance.
Sr. Account Executive
Equal Opportunity Publications, Inc
03.2003 - 04.2007
- Contacted individuals and organizations to explain services and products offered.
- Identified customer needs by asking questions and advising on best solutions.
Sales Executive
CA Technologies - A Broadcom
Islandia, NY
06.1998 - 08.2002
- Sourced new sales opportunities through inbound lead follow-up.
- Used cold calling and networking to sell products and services.
Education
Bachelor of Arts - Sociology
SUNY Stony Brook University
Skills
- Enterprise & Channel Sales
- Presentations and Public Speaking
- Charismatic Leader
- Staff Training and Development
- MEDDPICC Certified
- Hiring and Retention
- Creativity and Innovation
Affiliations
- CRN Women of the Channel
- Women in Technology
- Leadership Institution
- Veterans Recovery Coalition
References
References:
Available upon Request
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
America's Channel Director
OPSWAT
01.2024 - Current
Director, Partner Sales
F5 Networks
10.2016 - 05.2023
Director, America's Channels
Varonis Systems
06.2014 - 10.2016
Sr Channel Sales Manager
Dell Wyse
02.2011 - 06.2014
Channel Sales Manager
AppSense, Inc
04.2007 - 01.2011
Sr. Account Executive
Equal Opportunity Publications, Inc
03.2003 - 04.2007
Sales Executive
CA Technologies - A Broadcom
06.1998 - 08.2002
Bachelor of Arts - Sociology
SUNY Stony Brook University
Certification
MEDPICC
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