CARY GOLDMAN
Libertyville,IL
Summary
Technology sales and sales-operations leader with 20+ years driving enterprise and channel revenue growth across North America and Europe. Proven track record building and coaching high-performing teams, scaling recurring revenue (100%+ growth), launching platform integrations (Coupa, Workday, Ariba), and consistently exceeding quota. Strong background in B2B gifting, channel incentives, digital signage, and IT reseller programs.
Overview
38
38
years of professional experience
Work History
Senior Director, Enterprise B2B
1-800-Flowers.com, Inc.
Libertyville, IL
05.2020 - 03.2026
- Led a 12-person sales and operations team focused on new business acquisition, account penetration and enterprise initiatives.
- Grew annual revenue from $10M to $22M (110% increase) through new client acquisition and expanded enterprise programs.
- Launched and integrated business gifting solutions and platform connectors (Coupa, Workday, Ariba).
- Secured and managed Fortune 500 clients including Edward Jones, Synchrony Bank and Broadridge; supported M&A integration activities.
MTC Performance / 360insights, Director, Vertical Solutions
Schaumburg, IL
03.2016 - 03.2020
- Lead vertical solution strategy and coaching for channel incentive SaaS provider ($50M revenue; $3B incentives processed).
- Coached inside sales team (7 reps) to accelerate qualification cycle from 90 to 60 days.
- Partnered with account management to expand business with major brands: Sub-Zero, Resideo, Fellowes, Xerox, Acer.
Vice President, Sales and Business Development
MTC Performance
03.2016 - 01.2019
- Rejoined to build new revenue streams, channel partnerships, and sales process discipline.
- Won 20+ major IT and channel clients including Samsung, Trend Micro Cloud, Ingram Micro Partner Rewards, Carbonite, Eaton, Belkin.
- Led sales support initiatives yielding >90% customer retention; owned key relationships with Epson, Xerox and Ingram Micro.
Vice President, Sales
VS Networks
Chicago, IL
08.2012 - 11.2015
- Built and scaled sales organization for digital signage startup; focused on dealer and reseller channels.
- Signed and onboarded 1,000+ John Deere dealerships across North America.
- Launched reseller program via Ingram Micro to enable partners (Insight, CDW, Zones, VARs).
Vice President, Sales
Field Solutions
Minnetonka, MN
07.2011 - 07.2012
- Led sales strategy and execution (responsibilities included channel development and enterprise accounts).
Vice President, Sales
MTC Performance
Schaumburg, IL
07.2008 - 07.2011
- Rebuilt sales organization for SaaS channel incentive provider; established account management team of 4.
- Acquired 15+ major IT clients including Toshiba, Trend Micro, Computer Associates, Ingram Micro, Motorola, WatchGuard, Sanyo.
Various sales leadership roles
ASAP Software / Dell
Buffalo Grove, IL
02.1988 - 07.2008
- VP / Regional Sales Manager, SMB (Aug 2007 – Jul 2008): Led a 45-person field sales organization through ASAP– Dell integration; exceeded 2007 quota and achieved 110% of target in H1 2008.
- VP Business Development, SMB (Apr 2003 – Aug 2007): Built SMB presence, hired and led 45-person ops/marketing/inside & field sales organization; launched hardware division growing revenue from $5M to $40M. President’s Club 2004 & 2007; Manager of the Year 2005.
- VP International Sales & Operations (EMEA) (Jan 2000 – Apr 2003) and earlier regional/inside sales leadership (1989–1999): Led international expansion and inside sales growth initiatives.
Education
Master of Business Administration -
Keller Graduate School of Management
Chicago, IL11-1995
B.B.A. - Marketing
Iowa State University
Ames, IA06-1984
Skills
- Enterprise & channel sales
- Sales leadership & coaching
- Account acquisition & expansion
- Go-to-market strategy
- SaaS & recurring revenue
- Partner/reseller programs
- Client integrations (Coupa, Workday, Ariba)
- P&L/forecasting
- Contract negotiation
- Cross-functional program launches
- CRM & pipeline management
- MSP/VAR/Distributor relationships
ADDITIONAL
Willing to relocate / open to remote roles. References available on request.
Timeline
Senior Director, Enterprise B2B
1-800-Flowers.com, Inc.
05.2020 - 03.2026
MTC Performance / 360insights, Director, Vertical Solutions
03.2016 - 03.2020
Vice President, Sales and Business Development
MTC Performance
03.2016 - 01.2019
Vice President, Sales
VS Networks
08.2012 - 11.2015
Vice President, Sales
Field Solutions
07.2011 - 07.2012
Vice President, Sales
MTC Performance
07.2008 - 07.2011
Various sales leadership roles
ASAP Software / Dell
02.1988 - 07.2008
B.B.A. - Marketing
Iowa State University
Master of Business Administration -
Keller Graduate School of Management