Barbara Gonzalez
Austin,TX
Summary
Collaborative Intern offering strong analytical and problem-solving abilities with high attention to detail. Well-versed in creating PowerPoint presentations and updating databases. Committed to maintaining a strong work ethic, and high organizational standards. Focused on developing skills in creative advertising, digital marketing, copywriting, and social media marketing.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital marketing & Brand Partnerships Intern
The Swift Club
Austin, Texas
09.2025 - Current
- Drove app growth by leveraging app store algorithm insights, activating personal networks, and achieving top sprint performance in downloads and follows
- Conducted competitor research (Raya, Hinge, The League, Bumble) and presented strategic insights to leadership
- Developed and pitched campaigns, including FOMO-driven conversion strategies and UGC concepts for TikTok/Instagram Reels
- Gained hands-on experience with the marketing funnel, balancing trust-building (mid-funnel) and action-driving (bottom-funnel) tactics
- Strengthened skills in growth marketing, strategic analysis, and storytelling through mentorship and cross-functional collaboration
Member
Texas Advertising Group
Austin, Texas
08.2024 - Current
- Attended weekly meetings with industry professionals to gain more knowledge about paths to our desired industry, and networking opportunities.
- Actively participated in professional development workshops, enhancing industry knowledge and career readiness.
Student Board Member
Kendra Scott Women's Entrepreneurial Leadership In
Austin, Texas
08.2025 - Current
- Brainstorm and plan monthly community events and marketing events for the organization in weekly meetings
- Engaged in professional development, volunteering, and community engagement to organizations that align with the values of KS WELI
Sales Associate
Pvolve
Austin, TX
02.2025 - 04.2025
- Responsible for driving the sales performance and success of the store.
- Managing day-to-day customer interactions, providing product knowledge, and assisting clients with selecting the right Pvolve fitness solutions.
- Meeting and exceeding sales targets for both products and memberships.
- Promoting Pvolve's brand by delivering exceptional customer service and ensuring an engaging, positive experience.
- Maintaining store cleanliness and organization throughout the day.
- Building relationships to increase customer retention and participation in fitness programs.
Sales Associate
SPENGA
Frisco, TX
03.2023 - 12.2023
- Responsible for the sales performance and success of the studio.
- Running the day to day lead generation, tracking, membership sales, and managing a sales team dedicated to promoting the brand.
- Managing and exceeding sales and retention expectations.
- Selling memberships and retail.
- Ensuring cleanliness in the studio throughout the day.
- Promoting the retention and increasing client participation.
- Submitting accurate and timely reports
Education
Bachelor of Science - Advertising, Business
University of Texas At Austin
Austin, TX05.2027
High School Diploma - Frisco, TX
Rick Reedy High School
Frisco, TX01.2023
Skills
- Google Analytics proficiency
- Digital marketing strategies
- Adaptability and collaboration
- Effective communication
- Strategic analysis
- Campaign development
- Data-driven insights
- Customer engagement
- Content creation
- Research and analysis
- Data interpretation
- Time management
- Sales expertise
- Customer service
- Interpersonal skills
- Team collaboration
- Leadership abilities
Certification
- Data Analytics for Advertising and Public Relations
- Advanced Data Analytics for Advertising and Public Relations
- LinkedIn Learning: SEO Foundations
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Digital marketing & Brand Partnerships Intern
The Swift Club
09.2025 - Current
Student Board Member
Kendra Scott Women's Entrepreneurial Leadership In
08.2025 - Current
Sales Associate
Pvolve
02.2025 - 04.2025
Member
Texas Advertising Group
08.2024 - Current
Sales Associate
SPENGA
03.2023 - 12.2023
Bachelor of Science - Advertising, Business
University of Texas At Austin
High School Diploma - Frisco, TX
Rick Reedy High School
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