Barbra Dawson
Bellmore,New York
Summary
Highly motivated, strategic leader with comprehensive background that includes extensive training and launch experience, market knowledge, talent management and project management experience.
Overview
21
21
years of professional experience
Work History
Senior Associate Director, Biosimilars
Boehringer Ingelheim Pharmaceuticals
09.2022 - Current
- Recruited, leads, and coaches a staff of high performing territory sales consultants, to ensure that regional sales performance meets or exceeds annual company sales and market share objectives
- Collaborates closely with all overlapping counterparts, including Market Access/Reimbursement/Trade, leadership from other franchises, including Health Systems, and other key stakeholders
- Created, managed, and executed launch business plans and communicated company vision and objectives to motivate teams
- Marketing lead for Biosimilar leadership team
- Review Humira HCP, territory and payor data to identify priority territories and HCP’s and devise launch plan focused on driving fast uptake of Biosimilars pre-launch and established priority lists of top accounts/HCP’s per territory for each specialty to proactively engage customers for launch
- Collaborate/coordinate with cross functional teams: (e.g., CE, RAAD’s, Trade, HS, Marketing) for a successful launch
- Ensure consultants identify and foster relationships with key office staff
- Attend conferences and build relationships with customers
- Developed strong relationships with HCPs, Specialty Pharmacies, APPs, key decision makers to gain access across health systems and large group practices
Senior Therapeutic Business Manager
Boehringer Ingelheim Pharmaceuticals
08.2012 - 08.2022
- Managed field sales promotion across multiple disease states, including Diabetes, Respiratory, and Cardiology for 8-12 Primary Care Representatives
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams
- Gold Level Extreme Rewards 2013, 2014, 2014 Q2 Quarterly Performance Award
- Performing while Transforming 2016, Presidents Club 2016, Bronze Extreme Rewards 2021
- NY Metro Leadership Award 2016-2018
- Regional Advisory Committee lead in 2014-2016
- Represent Regional leadership on Management Area Advisory Team: 2016-2018
- Developed initiatives to increase regional engagement, skills, and professional/personal development
- Regional BILD Ambassador; assessed, mentored and coached candidates for BUILD-U, RTL and NLD
- Managed team of employees, overseeing hiring, training and professional growth of employees.
BLD Associate Director Rotation
Boehringer Ingelheim Pharmaceuticals
07.2020 - 01.2021
- Facilitating developmental/leadership training for all levels including BILD-U, NLD, BILD Ambassador calls and Office Hours and Coaching Academy
- Developed coaching for various initiatives including Veeva Suggestions, POA Coaches Clinics, iCoach
- Supported launch of iCoach and led post-launch feedback team with internal and external stakeholders
- Helped develop Virtual sessions during COVID
- Certified coach with InsideOut GROW coaching and Situational Leadership.
Product Training Manager
Boehringer Ingelheim Pharmaceuticals
06.2008 - 08.2012
- Successfully led launch of multiple brands, which included development and execution of launch training workshops: including working collaboratively with training partners at BI and Lilly, Marketing teams, Sales Advisory Teams, sales leadership and various supporting agencies
- Lead and Learn Champion Award-June 2011
- Worked collaboratively with multiple sales leadership and brand teams for all initiatives since launch to ensure strategies are executed according to expectations
- Contributed to development and execution of multiple brand training including but not limited to learning systems, exams, launch pre-work, Phase 1-4 training, CFT and Excellence in Execution
- Spotlight On Award-Dec 2009
- Development and delivery of Micardis CVRR/Twynsta Heart Strong/Sell Strong Podcast Series with Micardis brand and sales leadership teams
- Development and roll out of numerous POA training workshops for multiple brands, Mirapex RLS, Micardis CVRR/Twynsta and Tradjenta
- Led various training classes for representatives and District Managers across three product lines including IDC, ACCP, AST and CFT.
Primary Care Representative
Boehringer Ingelheim Pharmaceuticals
07.2005 - 06.2008
- Utilized extensive product knowledge and selling skills in order to influence HCP to support the use of promoted products
- Worked closely with team members, specialty sales counterparts, RAM and managers in order to effectively promote products in the most efficient and profitable manner
- Computer district expert-helped with computer related issues, created and implemented reports that pooled information from various reports to help better analyze data and plan more efficiently
- Managed targeted physicians to ensure market growth and sales expansion.
Quality Control Stability Supervisor
Luitpold Pharmaceuticals
03.2003 - 07.2005
- Directly supervised group leads, chemists and data specialists
- Developed protocols/SOPs for all products placed on stability testing including, Non-ANDA, ANDA and NDA products
- Reviewed all stability data and documented any necessary investigations and deviations
- Trained new laboratory personnel including technicians, chemists and data support specialists
- Composed annual reports of all approved products for Regulatory Affairs prior to FDA submissions
- Directly supervised group leads, chemists and data specialists.
Education
Bachelor of Science - Biology
State University of New York
Stony Brook, NYSkills
- Cross-functional communication
- Leading without Authority
- Negotiation and Sales Leadership
- Strategic planning
- Project Management
- Extensive Training and Launch Experience
- Business Planning
- Adaptability
- Relationship Building
Timeline
Senior Associate Director, Biosimilars
Boehringer Ingelheim Pharmaceuticals
09.2022 - Current
BLD Associate Director Rotation
Boehringer Ingelheim Pharmaceuticals
07.2020 - 01.2021
Senior Therapeutic Business Manager
Boehringer Ingelheim Pharmaceuticals
08.2012 - 08.2022
Product Training Manager
Boehringer Ingelheim Pharmaceuticals
06.2008 - 08.2012
Primary Care Representative
Boehringer Ingelheim Pharmaceuticals
07.2005 - 06.2008
Quality Control Stability Supervisor
Luitpold Pharmaceuticals
03.2003 - 07.2005
Bachelor of Science - Biology
State University of New York
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