Summary
Overview
Work History
Education
Skills
Achievements
Timeline
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BARRY J. SANDERS

Summary

Meritocratic, enthusiastic, intelligent, meticulous, professional, and above all an unstoppable force. A lifetime of exposure bearing witness to literal greatness in execution, daily habits, and under extreme pressure. An undeniable history of discipline, hard work, resilience, and optimism. Not just a team player but a catalyst for exceptional growth and evolution. Determined to glean as much knowledge and as many useful skills from esteemed leaders and colleagues, and to facilitate team building. Ready for the next great challenge and opportunity.

Overview

14
14
years of professional experience

Work History

Activation Manager – Madden NFL Partnerships

EA SPORTS (Electronic Arts Inc.)
01.2019 - 01.2024
  • Facilitated and executed negotiations with all 32 NFL teams
  • Provided partnership insights to senior leadership, leading to strategic decision making and increased ROI
  • CRM and Operations overseer, driving boosts in productivity and engagement
  • Triaged specialty products and deals across mediums on a global scale
  • Streamlined organizational and legal processes across the entirety of the NFL
  • Collaborated with cross functional teams to develop and execute key marketing initiatives, including product launches, campaign moments, and brand partnerships
  • Managed and assisted in producing the highest viewed Madden show in history – NFL Pro Bowl 2021 (3M livestream digital views)
  • Responsible for new-to-market, cultural branding activations and content partnership integrations
  • Increased conversation volume and engagement.

Assistant Strategic Alliance Marketing Manager

EA SPORTS (Electronic Arts Inc.)
01.2017 - 01.2019
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Corporate liaison between the organization and partners that coordinated and executed on-site, in-stadium, digital, and social activations
  • Created and delivered marketing media goods to clients and leadership

Social Media Influencer Marketing Assistant

EA SPORTS (Electronic Arts Inc.)
01.2013 - 12.2013
  • Collected, assessed, and executed strategies resulting from data from a myriad of relevant sources.
  • Wore many hats and assisted in all aspects of the department

Sales Representative (part-time)

On Deck
01.2010 - 01.2012
  • Balanced Academic, athletic, and vocational responsibilities
  • Sales, customer service, operations, inventory, and marketing skills applied

Education

MS, Leisure Studies -

OKLAHOMA STATE UNIVERSITY
Stillwater, OK
12.2016

B.A. Communication – Media Studies (Graduate) -

STANFORD UNIVERSITY
Stanford, CA
06.2016

High School Diploma -

HERITAGE HALL HIGH SCHOOL
Oklahoma City, OK
05.2012

Skills

  • Team Captain / Leadership experience
  • Microsoft office
  • CRM and Salesforce experience
  • Calm under pressure
  • laterally flexible and mobile
  • Culture and morale builder / warrior
  • Diversity Inclusion advocate

Achievements

  • Credited in the 2022 Fantasy Football movie, produced by SpringHill Company and Nickelodeon Movies
  • Madden NFL Performance Ratings Adjustor
  • Big 12 Conference Special Teams player of the week (Week 12 – 2016)
  • Scholarship member of Stanford Football; 2013 and 2016 Rose Bowl Champions; Three-time PAC 12 Champion
  • Scholarship member of Oklahoma State Football; 2016 Alamo Bowl Champion

Timeline

Activation Manager – Madden NFL Partnerships

EA SPORTS (Electronic Arts Inc.)
01.2019 - 01.2024

Assistant Strategic Alliance Marketing Manager

EA SPORTS (Electronic Arts Inc.)
01.2017 - 01.2019

Social Media Influencer Marketing Assistant

EA SPORTS (Electronic Arts Inc.)
01.2013 - 12.2013

Sales Representative (part-time)

On Deck
01.2010 - 01.2012

MS, Leisure Studies -

OKLAHOMA STATE UNIVERSITY

B.A. Communication – Media Studies (Graduate) -

STANFORD UNIVERSITY

High School Diploma -

HERITAGE HALL HIGH SCHOOL

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BARRY J. SANDERS