Beatriz Hernandez
Seal Beach,CA
Summary
Dynamic and results-oriented Multi-Brand Luxury Retail Sales Manager with proven ability to drive revenue growth, enhance client relationships and cultivating high-performing teams. Recognized for high energy and enthusiasm, consistently fostering a motivating environment that enhances employee morale and engagement through exemplary service behaviors, productive relationship building, and high merchandising standards. A strategic thinker dedicated to optimizing sales processes and delivering exceptional results in a competitive retail landscape, consistently exceeding expectations and setting new benchmarks for success.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Sales Manager
Saks Fifth Avenue
04.2016 - Current
- Leader of 30 Beauty Specialist.
- Award winning Team. Recognized for Top Performing Businesses, Customer Excellence and Event Execution.
- Ranked #1 in district. Highest Penetration to store total volume.
- Added additional footprint to Beauty department generating an additional $1.6MM in volume annually,
- Negotiated and solidified contract for MFK new installation in department.
- Negotiated La Prairie New installation with Spa Room. Negotiated and secured in house. La Prairie Esthetician.
- Ranked #1 in district, Beauty Replenishment and customer engagement.
- Ranked Top 3 in volume. - Event Sales Performance, Promotional EGC and Beauty corporate Events.
- Successfully Executes Expert Series Events that generate 25% of total department annual volume.
- Recruit and develop top talent sales team, contributing to a high-performing work environment.
- Enhanced team performance with comprehensive on going weekly training sessions, focusing on product knowledge and sales techniques.
- Provide leadership and customized coaching resulting in increased sales, service and profitability.
- Coordinates promotional events that increase brand visibility and droves foot traffic in-store.
- Monitor sales metrics to evaluate team performance and adjust strategies accordingly.
- Collaborated with cross-functional teams to align marketing efforts with sales objectives.
- Handle customer relations issues, enabling quick resolution, and exceptional customer experience.
- Develop strong partnerships with vendor partners resulting in consistent brand grow
- Effectively communicates stock levels and customer needs to Buying office and track vendor performance daily.
- Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
- Pioneered adoption of sustainable Beauty practices in sales operations leading to store profit.
- Secured lucrative contracts with major accounts, leveraging strong negotiation skills.
- Boosted customer retention rates, establishing robust follow-up system and Beauty Replenishment, personalizing client interactions.
- Spearheaded launch of new products, conducting market research and guiding development team on customer needs
- Resolve problems with high-profile customers to maintain relationships and increase customer loyalty.
- Organized Elevated personalized at home events for our VIP clients resulting in increase sales volume and customer retention.
- Led sales strategies to enhance customer engagement and drive revenue growth Developed and implemented training programs for Beauty specialist to improve product knowledge and selling techniques.
Sales Manager- Cosmetics & Fragrances
MACY’S INC
12.1998 - 04.2016
- Award of Excellence; Cosmetics & Fragrances.
- Top Credit Performance Award.
- Managed Team of 56 Beauty Advisors & Counter Managers.
- Promoted RTW Lead associate to Cosmetics.
- Promoted Benefit Beauty Advisor to Counter Manager.
- Opened Benefit Brow Bar; responsible for hiring and development of new Team.
- $9.0M
Education
Bachelor of Science - Business Administration And Management
Trade- Technical College
Los Angeles, CA2000
Associate of Arts - Cosmetology
Trade Tech College
Los Angeles, CA06.1998
Skills
- Meticulous attention to detail
- Talent acquisition and development
- Client relationship management
- Effective interpersonal communication
- Strategic sales forecasting
- Effective team leadership
- Retail Inventory control
- Management of promotional events
- Interdepartmental teamwork
- Strategic brand partnerships
- Product launch management
- Vendor performance evaluation
- Customer service excellence
- Sales team management
- Brand recognition strategies
- Strategic marketing planning
- Effective delegation
- Retail operations management
- Promotion strategy development
- Strategic thinker
- Mentorship development
- Work Planning and Prioritization
Accomplishments
Award winning leader, winner of multiple awards for Sales, Event execution and Teamwork.
Certification
July 1998- Present
Languages
Spanish
Full Professional
Timeline
Sales Manager
Saks Fifth Avenue
04.2016 - Current
Sales Manager- Cosmetics & Fragrances
MACY’S INC
12.1998 - 04.2016
Associate of Arts - Cosmetology
Trade Tech College
Bachelor of Science - Business Administration And Management
Trade- Technical College
Qualifications
Leadership and people management.
Recruited trained and developed Top performing teams.
Visionary mindset with hands- on execution.
Strategic thinker.
Adaptability in fast -changing environments.
Proficient in forecasting and interpreting financial reports.
Problem- solving and decision- making.