Beatriz Elizabeth Acevedo Siqueiros
Orlando,FL
Summary
Results-driven and dynamic Public Relations professional with a passion for driving brand growth and creating impactful connections. Seeking a challenging role as a Director of Public Relations to leverage expertise in strategic planning, media relations, event management, and brand positioning.
Overview
15
15
years of professional experience
Work History
Director of Public Relations
Lyond Media
- Founded and managed the Public Relations and Events department, specializing in promoting client brands and driving sales through customized marketing strategies
- Created and executed successful PR campaigns, elevating brand visibility and recognition
- Served as the executive director and creator of the BRAMI brand, a sports shoe customization company, responsible for promotion, sales, and sponsorship acquisition
- Established and maintained relationships with key media outlets, securing coverage and thought leadership opportunities
- Orchestrated logistics for high-profile events, including the Bacardi Innovation Lab, collaborating with renowned chef Albert Adrià and Bacardí to deliver a luxury gastronomy and cocktail experience.
Public Relations Coordinator
The Connector
01.2018 - 01.2019
- Oversaw event logistics for prominent events such as the Bacardi Innovation Lab, ensuring smooth operations and an exceptional guest experience
- Leveraged media relationships to generate extensive coverage and brand exposure
- Managed communication with high-profile clients, providing exceptional service and building lasting partnerships.
Public Relations Project Manager
Companies
01.2013 - 01.2018
- Organized and planned shows and cultural events for clients, including Fox Center, CANADEM, Cien Tios Restaurant, and the Colombian group Juanes
- Orchestrated photo sessions, table sales, VIP treatment, and artist/sponsor recruitment for the Women's "Golden Nefertiti" Award ceremony
- Managed press conferences, sponsorships, and media promotions for various events and concerts.
Director of Public Relations
México Plaza Hotels
01.2011 - 01.2012
- Spearheaded the general promotion of the hotel chain through strategic partnerships with entertainment and cultural events
- Positioned the brand as an official sponsor of high-profile events such as the International Balloon Festival, Exxa Concert, and Cervantino International Festival
- Recruited fashion designers nationwide for a successful uniform design competition across the hotel chain
- Orchestrated exhibitions of art galleries, attracting new painters and photographers to showcase their work in the hotels.
Editor and Social Columnist
AM Newspaper
01.2004 - 01.2007
- Authored a column covering events, parties, and travel within Guanajuato society, contributing to the newspaper's high circulation.
Education
Diploma - Communication Sciences, Communication and Public Marketing
Universidad Iberoamericana, The Graduate School of Political Management, The George Washington University, The George Washington University
Master in Coaching - Coaching Teleologico
Institut Goma
Barcelona, Spain06.2019
Bachelor's Degree - Communication Sciences (Incomplete
Universidad Iberoamericana
Skills
- Office: Agenda management, reporting, customer service
- Event organization and coordination (work meetings, conferences, breakfasts, lunches, business dinners)
- Media coordination (press conferences, media guidelines, reports)
- Fluent in English
- Microsoft Word, Excel, and internet usage
Timeline
Public Relations Coordinator
The Connector
01.2018 - 01.2019
Public Relations Project Manager
Companies
01.2013 - 01.2018
Director of Public Relations
México Plaza Hotels
01.2011 - 01.2012
Editor and Social Columnist
AM Newspaper
01.2004 - 01.2007
Director of Public Relations
Lyond Media
Diploma - Communication Sciences, Communication and Public Marketing
Universidad Iberoamericana, The Graduate School of Political Management, The George Washington University, The George Washington University
Master in Coaching - Coaching Teleologico
Institut Goma
Bachelor's Degree - Communication Sciences (Incomplete
Universidad Iberoamericana
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