Beau Maxon
South Jordan
Summary
Knowledgeable Owner/Operator with solid track record in executive leadership, steering companies toward growth and innovation. Proven ability to implement strategic initiatives and improve operational efficiencies. Demonstrated excellence in team collaboration and strategic decision-making.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Co-Manager
Life Elevated Processing
Vineyard UT
03.2022 - Current
- Oversaw daily operations ensuring compliance with safety regulations and quality standards.
- Developed training programs to enhance team performance and operational efficiency.
- Implemented inventory management systems to optimize stock levels and reduce waste.
- Streamlined communication processes between departments to improve workflow coordination.
- Created products that continue to win State awards including Best Cartridge: Acapulco Gold from Jilu is noted for its high-quality, energizing sativa effects
President
The Maxon Brother, Co DBA Beans & Brews Coffee
Santa Clara, UT
09.2021 - Current
- Oversaw retail operations, driving strategic initiatives with a focus on performance, compliance, and customer engagement
- Structured and executed lease negotiations to support long-term business growth
- Directed market research, site evaluation, and turnkey store development, ensuring efficient launches and strong market positioning
- Assembled and mentored a leadership team to manage daily operations, enabling scalability and organizational growth
- Developed and refined operational frameworks to enhance consistency, streamline workflows, and improve overall efficiency
- Led financial oversight, including budgeting and expense management, to strengthen margins and overall profitability
- Negotiated and maintained key supplier partnerships, improving cost structure and inventory reliability
- Navigated complex regulatory requirements, ensuring full compliance across all jurisdictions and maintaining operational integrity
President
Noxam Enterprises, INC DBA Mid City Lounge Springville
South Jordan, UT
11.2020 - Current
- Led site selection, market analysis, and full-cycle development of new stores, including build-outs, vendor coordination, and launch execution
- Recruited, trained, and managed a multi-location team; developed leadership staff to support day-to-day operations and continued expansion
- Implemented scalable systems and standard operating procedures to streamline operations, improve efficiency, and support revenue growth
- Oversaw budgeting, financial planning, and cost controls to maximize profitability across all locations
- Established strong vendor relationships and negotiated purchasing agreements to optimize margins and inventory flow
- Ensured full compliance with local, state, and federal regulations within a highly regulated industry
- Directed end-to-end business operations, including retail strategy, regulatory compliance, inventory management, and customer experience
President
Mid City Enterprises, INC DBA Mid City Lounge American Fork
South Jordan, UT
10.2020 - Current
- Directed full-cycle business operations including strategic planning, regulatory compliance, inventory control, and customer experience optimization
- Led commercial real estate acquisitions and complex lease negotiations, enhancing portfolio value and ensuring long-term operational stability
- Drove expansion from a single storefront to a six-location retail footprint over a 10-year period through strategic growth initiatives
- Executed site selection, market analysis, and end-to-end store development, including build-outs, vendor management, and successful store launches
- Built and led a high-performing, multi-unit team; recruited, trained, and developed management staff to support scalable growth
- Designed and implemented standardized operating procedures to improve efficiency, consistency, and overall business performance
- Managed budgeting, financial forecasting, and cost control strategies to drive profitability across all locations
- Cultivated and negotiated strategic vendor partnerships to improve purchasing power, margins, and inventory management
- Maintained strict compliance with local, state, and federal regulations within a highly regulated retail environment
President
MSB Enterprises, INC DBA Mid City Lounge Payson
South Jordan, UT
07.2020 - Current
- Oversaw multi-unit retail operations, driving strategic initiatives across six locations with a focus on performance, compliance, and customer engagement
- Structured and executed commercial real estate transactions, leveraging site strategy and lease negotiations to support long-term business growth
- Orchestrated sustained expansion from a single retail outlet to a six-store operation over the course of a decade
- Directed market research, site evaluation, and turnkey store development, ensuring efficient launches and strong market positioning
- Assembled and mentored a leadership team to manage daily operations, enabling scalability and organizational growth
- Developed and refined operational frameworks to enhance consistency, streamline workflows, and improve overall efficiency
- Led financial oversight, including budgeting and expense management, to strengthen margins and overall profitability
- Negotiated and maintained key supplier partnerships, improving cost structure and inventory reliability
- Navigated complex regulatory requirements, ensuring full compliance across all jurisdictions and maintaining operational integrity
Vice Chairman
The Utah Vapor Business Association
Midvale, UT
12.2018 - Current
- Provided executive leadership for the state’s largest industry trade association, representing 200+ members within a $500M+ annual market
- Served as a primary liaison to state policymakers, collaborating with Utah House and Senate leadership on tobacco and vapor regulation
- Directed legislative strategy and advocacy efforts, influencing regulatory outcomes and protecting industry interests at the state and local levels
- Played a key role in drafting and shaping state legislation, including contributions to H.B. 23 (2020 General Session) and H.B. 432 (2025 General Session)
- Led and supported complex legal initiatives involving multiple regulatory bodies, including the Utah Department of Health, UDAF, DHHS, and local health departments
- Participated in high-stakes litigation, including a multi-million-dollar case at the Federal Court of Appeals, focused on statutory interpretation and regulatory authority
- Advised on administrative rulemaking and regulatory compliance, leveraging deep knowledge of statutes and legislative processes
- Built and maintained relationships with government agencies, legal teams, and industry stakeholders to advance organizational objectives
President
BSM Enterprises, INC DBA Park City Vapor Company
South Jordan, UT
11.2014 - Current
- Founded and developed Park City Vapor Company, the first specialty tobacco retail business serving Summit and Wasatch Counties
- Directed overall business operations, including retail strategy, compliance, and customer experience across multiple locations
- Identified and executed strategic commercial real estate investments, driving long-term growth and operational stability
- Led company expansion from a single location to six retail stores over a 10-year period
- Managed site selection, lease negotiations, and store development for new locations
- Built scalable business processes to support multi-unit retail operations and sustained revenue growth
Education Counselor
Investools/TD Ameritrade
Draper, UT
09.2013 - 03.2017
- Delivered personalized education plans to enhance client understanding of investment strategies.
- Was in charge of 16 branches across the country working with TDA's high-value clients finding outside assets and incentivizing clients to move assets to TDA
- Facilitated engaging workshops to educate clients on financial tools and market trends.
- Provided one-on-one counseling sessions, addressing individual financial goals and concerns.
- Developed educational materials that simplified complex financial concepts for diverse audiences.
Education
University of Utah
Salt Lake City, UT06-2007
Skills
- Leadership team building
- Strategic planning
- Project management
- Staff training
- Sales and marketing
- Contract negotiation
- Vendor sourcing and negotiations
- Revenue growth
- Capital and resource management
- Analytical and critical thinker
- Site Development
- Operations management
Certification
Serve Safe
UDAF Registered Agent
Timeline
Co-Manager
Life Elevated Processing
03.2022 - Current
President
The Maxon Brother, Co DBA Beans & Brews Coffee
09.2021 - Current
President
Noxam Enterprises, INC DBA Mid City Lounge Springville
11.2020 - Current
President
Mid City Enterprises, INC DBA Mid City Lounge American Fork
10.2020 - Current
President
MSB Enterprises, INC DBA Mid City Lounge Payson
07.2020 - Current
Vice Chairman
The Utah Vapor Business Association
12.2018 - Current
President
BSM Enterprises, INC DBA Park City Vapor Company
11.2014 - Current
Education Counselor
Investools/TD Ameritrade
09.2013 - 03.2017
University of Utah