Becca Schaaf
Chicago ,IL
Summary
Becca is a dynamic client partner dedicated to driving media quality and helping her customers achieve their business goals through strategic partnerships. She has a proven track record of implementing customer-centric strategies while consistently exceeding revenue targets. Also, recognized for exceptional teamwork, adaptability in fast-paced environments and ensuring alignment with evolving business needs. When she isn't working, you'll find Becca playing sports, being an Aunt or savoring a good cup of coffee.
Overview
10
10
years of professional experience
Work History
Sr. Customer Success Manager - Enterprise
Integral Ad Science
Chicago
07.2024 - Current
- Oversee the lifecycle and all aspects of client health and growth, including onboarding, upsells and renewals
- Spearhead & lead adoption of IAS’s Measurement and Optimization products across all formats, devices & environments on traditional Publishers, RMNs and Social platforms to drive better media quality while also exceeding 1H'25 revenue goals for IAS’s Central region by more than 50%
- Stays close to vertical trends and competitor intel to deliver strong & impactful media recommendations for assigned account list
Supervisor, Digital Investment
Starcom - Publicis
Chicago
09.2023 - 07.2024
- Planed, negotiated and executed all digital Gaming, Brand Content and Influencer focused media campaigns for retailer, Best Buy, along with supporting tech & gaming vendors (i.e. Microsoft, Nintendo, Sony, Samsung etc...)
- Supported management with operational enhancements & process updates to help drive client & agency success
Sales Enablement Specialist
Cardlytics
Atlanta
04.2022 - 08.2022
- Created content & communications for ongoing sales trainings and revenue initiatives
- Oversaw all sales and customer support new hire schedules & trainings throughout their first 4 weeks of onboarding
Digital Account Specialist
Warner Bros. Discovery
Chicago
10.2021 - 04.2022
- Connected brands with consumers through strategic display, social & digital video driven campaigns
- Oversaw an account list averaging 30M annual advertising revenue across Retail, QSR, PHRMA and Auto verticals
- Aided in pitching, RFPs and negotiating deals inclusive of high impact program sponsorships & in-show product integrations
Integrated Advertising Sales Planner
Warner Bros. Discovery
Chicago
12.2017 - 10.2021
- Connected brands with consumers through national linear and digital video driven campaigns
- Oversaw an account list averaging 25M annual advertising revenue across CPG, Financial, Travel and Retail verticals
- Aided in pitching, RFPs and negotiating deals inclusive of high impact program sponsorships & in-show product integrations
Sales Assistant
Warner Bros. Discovery
Atlanta, GA
09.2016 - 12.2017
- Oversaw an account list averaging 15M annual advertising revenue across CPG, Financial, QSR, Travel, Retail verticals
- Aided Sales Planner and Account Executive in managing 15M in annual advertising revenue
Education
Bachelor of Arts - Mass Communication
Georgia College And State University
Milledgeville, GA05.2016
Timeline
Sr. Customer Success Manager - Enterprise
Integral Ad Science
07.2024 - Current
Supervisor, Digital Investment
Starcom - Publicis
09.2023 - 07.2024
Sales Enablement Specialist
Cardlytics
04.2022 - 08.2022
Digital Account Specialist
Warner Bros. Discovery
10.2021 - 04.2022
Integrated Advertising Sales Planner
Warner Bros. Discovery
12.2017 - 10.2021
Sales Assistant
Warner Bros. Discovery
09.2016 - 12.2017
Bachelor of Arts - Mass Communication
Georgia College And State University