Beka Serbin
Dallas
Summary
Proficient in Adobe Illustrator, InDesign, and Photoshop, with hands-on expertise in Figma for UI design. Experienced in creating brand identities and developing impactful marketing materials. Actively improving Figma prototyping skills and consistently seeking ways to enhance digital design capabilities.
Overview
3
3
years of professional experience
Work History
Art Director
Hierarchy Advertising
10.2023 - 09.2024
- Developed promotional materials including brochures, flyers, posters, banners, and newsletters
- Maintained adherence to strict print and art specification standards, ensuring high-quality deliverables
- Created storyboards, mood boards, and style frames to communicate design concepts effectively
- Collaborated with creative directors and provided strategic input during client meetings
- Adapted and refined design solutions in response to evolving client needs and market trends
Graphic Designer
WFAA
05.2023 - 06.2023
- Produced dynamic digital graphics for website elements, email templates, and social media visuals
- Designed advertising materials and promotional displays that strengthened brand messaging
- Developed cohesive visual content for marketing campaigns across multiple digital platforms
Graphic Designer
Cinemark
03.2022 - 11.2022
- Spearheaded the redesign of campaigns to align with Cinemark's updated brand identity, including major initiatives like the Birthday campaign and Movie Club's 1 Million Member project
- Designed versatile assets (email templates, social media posts, in-theater posters, flyers, digital ads, animated GIFs) while ensuring brand consistency
- Led training sessions on using newly developed social media templates
Senior Graphic Designer
Mint Dentistry
11.2021 - 01.2022
- Crafted comprehensive design collateral ranging from brand guidelines to digital ads for platforms such as Google, Facebook, and Spotify
- Managed image manipulation and art direction for fashion shoots, enhancing visual appeal
- Designed landing pages, emails, and promotional materials that drove product engagement
- Collaborated on logo design for new product lines and updated in-store marketing materials
Education
Associate of Arts - Graphic Design
Art Institute of Dallas
Dallas, TX04-2014
Skills
- Adobe creative suite
- Layout design
- Image manipulation
- Concept development
- Typography
- UI and UX design
- Social media design
- Print design
- Digital design
- Branding and identity
Timeline
Art Director
Hierarchy Advertising
10.2023 - 09.2024
Graphic Designer
WFAA
05.2023 - 06.2023
Graphic Designer
Cinemark
03.2022 - 11.2022
Senior Graphic Designer
Mint Dentistry
11.2021 - 01.2022
Associate of Arts - Graphic Design
Art Institute of Dallas
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