Rebekah Howell
Colgate Oral Pharmaceuticals Territory Manager
Pleasant View,UT
Summary
Dynamic sales and dental professional with 20+ years of clinical expertise and proven success in professional oral health sales. Demonstrated ability to grow territories, influence product adoption, and build high-trust relationships with Dental Professionals, DSOs, and distributor partners. Combines strong clinical knowledge with data-driven selling to elevate patient outcomes and expand category growth. Adept in onboarding, training, product implementation, and cross-functional collaboration. Dedicated to driving innovation, customer value, and long-term business partnerships.
Overview
30
30
years of professional experience
3
3
Certifications
Work History
Territory Manager
Colgate Oral Pharmaceuticals
02.2022 - Current
- Lead full sales cycle and consistently grow territory through new customer acquisition and increased product adoption.
- Promote and merchandise Colgate’s professional portfolio to support recommendation and usage among dental offices and hygiene teams.
- Build and strengthen relationships with dental practices by identifying needs and aligning solutions that drive patient care and ROI.
- Collaborate with Corporate DSO teams, Distributor Sales Force, Marketing, Remote Selling Teams, and Call Center partners to support growth initiatives.
- Deliver impactful seminars, lunch-and-learns, and virtual education sessions to promote clinical efficacy and product integration.
- Support practices in implementing product protocols and workflows that improve efficiency, consistency, and patient outcomes.
- Expand business within existing accounts while opening new practice relationships across a large territory.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Championed new product adoption by effectively communicating unique selling points and benefits, resulting in accelerated sales growth.
- Achieved sales goals and targets by cultivating and securing new customer accounts.
- Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
Customer Advocate
Udo
Farmington, UT
09.2021 - 02.2022
- Managed customer lifecycle from onboarding through renewal, ensuring optimal product adoption and satisfaction.
- Conducted in-office and virtual training sessions to support engagement with Udo’s SaaS communication platform.
- Resolved escalations quickly and effectively, maintaining strong customer trust and retention.
- Executed upsell and renewal strategies, contributing to revenue growth.
- Developed knowledge-base content to streamline onboarding and support.
- Collaborated cross-functionally with sales, digital marketing, app development, and clinical advisors.
- Participated in interviewing and hiring processes.
Registered Dental Hygienist
IDA–Northview Dental Associates
06.2001 - 08.2021
- Delivered preventive care, periodontal therapy, and patient education focused on long-term oral health.
- Utilized Dentrix and digital radiography for accurate documentation and diagnosis support.
- Presented treatment plans and product recommendations to support patient understanding and acceptance.
- Collaborated with dentists, specialists, and support staff to enhance patient experience.
- Improved and developed knowledge through continuing education courses and seminars.
- Administered local anesthesia as needed for dental procedures, ensuring patient comfort throughout the process.
- Educated patients on proper oral hygiene techniques for optimal dental health and prevention of future issues.
- Managed patient records with accuracy, maintaining confidentiality and compliance with HIPAA regulations.
- Collaborated with dental team members to provide comprehensive care for patients, enhancing overall experience.
Registered Dental Hygienist
Malan Family Dental
Ogden, Utah
06.2001 - 11.2005
- Performed hygiene treatment and oral health education.
- Completed patient medical/dental histories and treatment presentations.
- Utilized traditional radiography and standard diagnostic tools.
Sales & Marketing Specialist
Malan Family Dental
07.1997 - 05.2001
- Led outreach for dental implant programs, identifying new patient leads.
- Conducted implant consultations, presenting clinical, insurance, and financial information.
- Organized educational meetings and lunch-and-learn events.
- Assisted with diagnostic prep including radiographs, impressions, and model construction.
Receptionist / Dental Assistant
Malan Family Dental
06.1995 - 05.2001
- Managed office documentation, insurance billing, claims processing, and payments.
- Prepared presentations for dental conferences and educational programs.
- Performed chair side assisting, inventory management, and recall system oversight.
- Greeted patients professionally and provided friendly, knowledgeable assistance.
- Confirmed appointments, communicated with clients, and updated client records.
- Improved office organization with meticulous management of appointment scheduling and client databases.
Education
Bachelor of Science - Dental Hygiene
Weber State University
Ogden04-2017
Associate of Science - Dental Hygiene
Weber State University
Ogden, UT05-2001
Skills
- Territory management
- Dental professional education & presentations (virtual in-office)
- Customer onboarding, training, and implementation
- Relationship building & strategic account management
- Distributor & DSO collaboration
- Business planning, growth & opportunity analysis
- Product advocacy & category growth execution
- Upselling, retention & renewals
- CRM & digital tool proficiency
- Process improvement & best-practice development
- Organization, time management & follow-through
Certification
Registered Dental Hygienist (RDH)
Timeline
Territory Manager
Colgate Oral Pharmaceuticals
02.2022 - Current
Customer Advocate
Udo
09.2021 - 02.2022
Registered Dental Hygienist
IDA–Northview Dental Associates
06.2001 - 08.2021
Registered Dental Hygienist
Malan Family Dental
06.2001 - 11.2005
Sales & Marketing Specialist
Malan Family Dental
07.1997 - 05.2001
Receptionist / Dental Assistant
Malan Family Dental
06.1995 - 05.2001
Bachelor of Science - Dental Hygiene
Weber State University
Associate of Science - Dental Hygiene
Weber State University