Belinda McCasland
Texas
Summary
Experienced revenue management leader with a progressive hospitality career, successful in revenue management, team leadership, and training and development programs. Skilled in creating strategic partnerships with cross-functional leaders to align with and support key business initiatives. Strong background in building and leading cohesive field-based or remote teams, emphasizing the importance of cross-functional relationships and strategic partnerships. Proficient in growing associate and management learning programs across multiple levels of the organization. Highly motivated to continuously learn and adapt to evolving hospitality industry best practices and trends.
Overview
13
13
years of professional experience
Work History
Senior Director, Revenue Management
WaterWalk LIVE & STAY
Texas
01.2023 - Current
- Focused on developing a revenue management culture that supports brand standards while delivering increased market share and achieving top line revenue budgets for the brand and owners
- Form alliances with strategic partners to ensure success by identifying opportunities to drive increased revenue and RevPAR growth across the portfolio
- Evaluate the performance and revenue goals at each managed hotel while providing leadership, direction, training, and follow-up on strategies so that each property meets or exceeds revenue goals
- Offer leadership provisions to the revenue leaders, eCommerce team, and hotels in all revenue management areas including business and marketing plans, performance tracking, and troubleshooting with revenue leaders.
Director, Extended Stay Brands
Choice Hotels International Inc
Texas
01.2019 - 01.2023
- Lead the development and implementation of the extended stay segment and brand specific initiatives and training, bringing the vision of the brands to life for our franchisees and our hotels' guests, while championing the profitability of our franchisees
- Responsible for the evolution of the extended stay training platform aimed at providing consistent support and advanced programs tailored to the segment, further differentiating Choice from the competition
- Innovates systems, owner, and hotel level engagement strategies and directs communications to internal and external stakeholders.
Regional Manager, Revenue Management, CRME
Choice Hotels International Inc
Texas
01.2019 - 01.2022
- Responsible for leading and coaching a high-performance team of 12 Portfolio Revenue Managers that drive property-level performance at individual Choice hotels
- Facilitate practices that result in increased market share and the achievement of top line budget for a portfolio of hotels by ensuring continuous performance improvement through performance measurement & analysis, establishing performance standards and evaluating and implementing best practices.
- Developed and implemented strategies to increase market share in the region.
- Created and maintained relationships with key customers in the region.
- Provided mentorship and coaching to staff members throughout the region as needed.
Senior Manager, IHG Concerto
Intercontinental Hotels Group
Texas
01.2017 - 01.2019
- Instrumental in the delivery, training, and status tracking of IHG's Guest Reservation System (GRS), Revenue Management System (RMS), and IHG Concerto for hotel and corporate teams
- Ensure a smooth and seamless transition as previous systems prepare to sunset.
Senior Training Consultant
Intercontinental Hotels Group
Texas
01.2015 - 01.2017
- Met the needs of internal and external stakeholders through the development of a new curriculum and/or modification of current materials.
- Identified appropriate instructional strategies based on organizational objectives and learner needs.
- Developed and implemented comprehensive training plans to ensure effective learning outcomes.
- Developed concise goals for all workshops, activities, and projects; utilized diverse communication methods to deliver instructions on how to meet those goals.
- Coordinated and facilitated individual and group workshops, utilizing adult learning methodologies, including lectures, discussions, and group activities.
Regional Director of Revenue Management
Intercontinental Hotels Group
Texas
01.2012 - 01.2015
- Cultivated and led a team of 9 Regional Revenue Directors that were directly responsible for the Revenue Management performance of 525+ hotels
- Guided training for immediate team, hotel teams, and sales teams to support strategic global revenue management initiatives and projects
- Partnered with Brand and Revenue Management leadership to ensure revenue-generating improvements were incorporated into system enhancements
- Established relationships with hotel management, executive committee members, Corporate Managed Hotel Operations teams, Principal Correspondents (PCs), franchisees, owners, and key IHG stakeholders to drive the implementation of revenue management strategies and consistency.
Education
High School Diploma -
Silsbee High School
Silsbee, TX05-1987
Skills
- Revenue Optimization Professional
- Performance Improvement Strategies
- Strategic Problem Resolution
- Pricing and Inventory Management
- Relationship Management
- Market Research and Analysis
- Training and Development
- Hospitality Software Deployment
- Developing Brand Standards
- Marketing Strategy Development
- Effective Employee Engagement Strategies
- Executive Leadership Presence
- Stakeholder Collaboration
- Team Development
Personal Information
Title: CRME
Timeline
Senior Director, Revenue Management
WaterWalk LIVE & STAY
01.2023 - Current
Director, Extended Stay Brands
Choice Hotels International Inc
01.2019 - 01.2023
Regional Manager, Revenue Management, CRME
Choice Hotels International Inc
01.2019 - 01.2022
Senior Manager, IHG Concerto
Intercontinental Hotels Group
01.2017 - 01.2019
Senior Training Consultant
Intercontinental Hotels Group
01.2015 - 01.2017
Regional Director of Revenue Management
Intercontinental Hotels Group
01.2012 - 01.2015
High School Diploma -
Silsbee High School
Similar Profiles
Rebecca BillupsRebecca Billups
National Director of Sales at Waterwalk Extended Stay by WyndhamNational Director of Sales at Waterwalk Extended Stay by Wyndham
Randy LebrecheRandy Lebreche
Chief Engineer at WaterWalkChief Engineer at WaterWalk
Vontavian BrownVontavian Brown
Chief Engineer at WaterWalk HospitalityChief Engineer at WaterWalk Hospitality