Hi, I’m
Katie Dodds
Salt Lake City,UT
Summary
Highly analytical business insights leader, data scientist, and executive thinker with over 10 years of quantitative experience. Deep skill set in revenue growth strategies, statistical analysis, and forecasting along with the ability to lead, manage, and empower people. Cross-functional collaborator with a unique ability to lead multi-channel strategic initiatives. Thrive in fast-paced environments where innovation, creativity, and data-driven business insights are paramount.
Overview
9
years of professional experience
Work History
Extra Space Storage
Senior Director, Revenue Management
06.2022 - Current
Job overview
- Lead team of data scientists and revenue managers, working together to build state of the art systems, drive pricing strategy, and produce industry-leading revenue growth across 2,300 properties resulting in $2 billion in revenue in 2022
- Work closely with Marketing to balance paid search efforts with new-customer discounting strategies to reduce cost per acquisition and maximize revenue
- Regular interaction with Extra Space executive team on pricing and promotion strategy and projections around revenue growth
- Frequent collaboration with field operations team and third-party owner platform to ensure confidence in pricing strategies
- Strategized and executed on new multi-tiered pricing structure, resulting in a 4% increase to new customer revenue
Extra Space Storage
Director, Revenue Systems and Analytics
06.2020 - 06.2022
Job overview
- Continued ownership and improvement of Extra Space's proprietary pricing system, which generates rent rates, promotions, reservation windows, and overbooking quantities for 2200+ self storage facilities
- Automated testing analytics by working with team to build test analysis dashboard, which is now used daily by data science group
- Advised business partners in revenue management, marketing, and operations on how to best leverage reported information and drive actionable insights
Extra Space Storage
Analytics Intern to Senior Data Scientist
01.2015 - 06.2020
Job overview
- Owned processes which forecast demand and generate monthly rent rates for 2000 storage facilities nationwide
- Designed, implemented and performed analysis of pricing and promotion tests for revenue management
- Worked closely with business intelligence and other IT teams on QA of company data
- Performed customer segmentation analysis and used findings to increase acquisition of high-value customers
- Created training materials on pricing for revenue management team
- Gave analytical support to web optimization, paid search, email and SEO teams
- Owned A/B testing procedures on website. Guided set-up and analysis of website tests, including testing for complete website redesign
University Of Utah
Instructor, Statistical Inference
08.2014 - 05.2015
Job overview
- Instructed undergraduate students in Introduction to Statistical Inference (MATH 1070)
- One of two master's students chosen by math department to instruct
Education
University of UtahSalt Lake City, UT
Master of Statistics from Mathematics
05.2016
University Overview
- Relevant Coursework: Machine Learning, Survival Analysis, Computational Statistics, Mathematical Finance, Stochastic Processes
University of UtahSalt Lake City, UT
Bachelor of Science from Mathematics
12.2013
University Overview
- Dean's List
Fashion Institute of TechnologyNew York, NY
Associate of Applied Science from Fashion Design
12.2011
University Overview
- cum laude graduate
Skills
- Applied Statistics & A/B Testing
- R, Python, SQL, Databricks
- Data-driven Analytics
- System Building
Hobbies
- Travel
- Fashion
- Backcountry skiing (albeit poorly)
- Spending weekends in my van down by the river
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Director, Revenue Management
Extra Space Storage
06.2022 - Current
Director, Revenue Systems and Analytics
Extra Space Storage
06.2020 - 06.2022
Analytics Intern to Senior Data Scientist
Extra Space Storage
01.2015 - 06.2020
Instructor, Statistical Inference
University Of Utah
08.2014 - 05.2015
University of Utah
Master of Statistics from Mathematics
University of Utah
Bachelor of Science from Mathematics
Fashion Institute of Technology
Associate of Applied Science from Fashion Design
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